The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation modelling were used to test research hypotheses. R...

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Autores principales: Charity Muchandiona, Nicholas Z. Kakava, Charles Makanyeza
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/d9c83986097a43658085f94e53ef3d15
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