Market orientation, corporate social responsibility, and firm performance: The moderating role of relationship marketing orientation
This study aims to examine the relationship among concepts as market orientation, corporate social responsibility, firm performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was conducted with quantitative test on a sample of 242...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2021
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| Accès en ligne: | https://doaj.org/article/da2b0bd46f214bd9a6b1987f1bd39fa9 |
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