Country of origin effect: a study with Brazilian consumers in the luxury market

This study aimed to verify the extent of the influence of the country of origin in the decision to purchase a product when considering a number of other attributes such as brand, price, warranty and store. In order to verify this country of origin effect, we conducted an empirical study in which 329...

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Autores principales: Maria Gabriela Montanari, Jonny Mateus Rodrigues, Janaina de Moura Engracia Giraldi, Marcos Fava Neves
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2018
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Acceso en línea:https://doaj.org/article/db9cd827de52414aa2ad0b2806d44e2b
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