Driving factors behind the social role of retail centers on recreational activities

Retail centers can be considered as places for interactional and recreational activities and such social roles of retail centers contribute to the popularity of the retail centers. Therefore, the main objective of this study was to identify effective factors encouraging customers to engage with inte...

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Autores principales:	Sepideh Baghaee, Saeed Nosratabadi, Farshid Aram, Amir Mosavi
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	retail centers interactional activities recreational activities urban social sustainability social sustainability Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/dbb5d0616d154219b9816eb7ff74f49b
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spelling	oai:doaj.org-article:dbb5d0616d154219b9816eb7ff74f49b2021-12-02T15:51:04ZDriving factors behind the social role of retail centers on recreational activities2331-197510.1080/23311975.2021.1905218https://doaj.org/article/dbb5d0616d154219b9816eb7ff74f49b2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1905218https://doaj.org/toc/2331-1975Retail centers can be considered as places for interactional and recreational activities and such social roles of retail centers contribute to the popularity of the retail centers. Therefore, the main objective of this study was to identify effective factors encouraging customers to engage with interactional activities and measure how these factors affect customer behavior. Accordingly, two hypotheses were raised illustrating that the travel time (i.e. the time it takes for a customer to reach the retail center) and the variety of shops (in a retail center) increas the percentage of people who spend their leisure time and recreational activities retail centers. Two case studies were conducted in two analogous retail centers, one in Tehran, Iran, and the other in Madrid, Spain. According to the results, there is an interaction between the travel time and the motivation for the presence of people in the retail center. Furthermore, the results revealed that half of both retail center goers who spend more than 10 minutes to reach the retail centers prefer to do leisure activities and browsing than shopping. In other words, the longer it takes a person to get to the center, the more likely he/she is to spend more time in the mall and do more leisure activities. It is also found that there is a significant relationship between the variety of shops in a retail center and the motivation of customers attending a retail center that encourages people to spend their leisure time in retail centers.Sepideh BaghaeeSaeed NosratabadiFarshid AramAmir MosaviTaylor & Francis Grouparticleretail centersinteractional activitiesrecreational activitiesurban social sustainabilitysocial sustainabilityBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	retail centers interactional activities recreational activities urban social sustainability social sustainability Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	retail centers interactional activities recreational activities urban social sustainability social sustainability Business HF5001-6182 Management. Industrial management HD28-70 Sepideh Baghaee Saeed Nosratabadi Farshid Aram Amir Mosavi Driving factors behind the social role of retail centers on recreational activities
description	Retail centers can be considered as places for interactional and recreational activities and such social roles of retail centers contribute to the popularity of the retail centers. Therefore, the main objective of this study was to identify effective factors encouraging customers to engage with interactional activities and measure how these factors affect customer behavior. Accordingly, two hypotheses were raised illustrating that the travel time (i.e. the time it takes for a customer to reach the retail center) and the variety of shops (in a retail center) increas the percentage of people who spend their leisure time and recreational activities retail centers. Two case studies were conducted in two analogous retail centers, one in Tehran, Iran, and the other in Madrid, Spain. According to the results, there is an interaction between the travel time and the motivation for the presence of people in the retail center. Furthermore, the results revealed that half of both retail center goers who spend more than 10 minutes to reach the retail centers prefer to do leisure activities and browsing than shopping. In other words, the longer it takes a person to get to the center, the more likely he/she is to spend more time in the mall and do more leisure activities. It is also found that there is a significant relationship between the variety of shops in a retail center and the motivation of customers attending a retail center that encourages people to spend their leisure time in retail centers.
format	article
author	Sepideh Baghaee Saeed Nosratabadi Farshid Aram Amir Mosavi
author_facet	Sepideh Baghaee Saeed Nosratabadi Farshid Aram Amir Mosavi
author_sort	Sepideh Baghaee
title	Driving factors behind the social role of retail centers on recreational activities
title_short	Driving factors behind the social role of retail centers on recreational activities
title_full	Driving factors behind the social role of retail centers on recreational activities
title_fullStr	Driving factors behind the social role of retail centers on recreational activities
title_full_unstemmed	Driving factors behind the social role of retail centers on recreational activities
title_sort	driving factors behind the social role of retail centers on recreational activities
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/dbb5d0616d154219b9816eb7ff74f49b
work_keys_str_mv	AT sepidehbaghaee drivingfactorsbehindthesocialroleofretailcentersonrecreationalactivities AT saeednosratabadi drivingfactorsbehindthesocialroleofretailcentersonrecreationalactivities AT farshidaram drivingfactorsbehindthesocialroleofretailcentersonrecreationalactivities AT amirmosavi drivingfactorsbehindthesocialroleofretailcentersonrecreationalactivities
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Driving factors behind the social role of retail centers on recreational activities

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