Chinese consumers’ purchase intention of fresh cherries: Modeling of relations between satisfaction and perceived quality
The purpose of this study was to model Chinese consumers’ intention to purchase fresh cherries through direct and indirect relations and mediating role between perceived intrinsic quality, perceived extrinsic quality and satisfaction. The analytical method used was a structural equation modeling (S...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN ES |
| Published: |
Facultad de Ciencias Agrarias. Universidad Nacional de Cuyo
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/dbbbca8be1c54f1092b79a9137912143 |
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