Development of the Russian Media Market and Digital Divide

The influence of digitalization on the media market leads to the emergence of a new information space, but it creates a threat of a digital divide, which not only deepens information inequality, but also leads to complex socio-economic differentiation of individuals. In the institutions of the infor...

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Autor principal:	E. Yu. Kolobova
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2019
Materias:	market digital divide digital inequality content business audience media Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/dbc26686fdfb4bbaa687b5e7b24757a0
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id	oai:doaj.org-article:dbc26686fdfb4bbaa687b5e7b24757a0
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spelling	oai:doaj.org-article:dbc26686fdfb4bbaa687b5e7b24757a02021-11-12T10:46:10ZDevelopment of the Russian Media Market and Digital Divide1726-11391816-859010.22394/1726-1139-2019-6-67-78https://doaj.org/article/dbc26686fdfb4bbaa687b5e7b24757a02019-07-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/1130https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The influence of digitalization on the media market leads to the emergence of a new information space, but it creates a threat of a digital divide, which not only deepens information inequality, but also leads to complex socio-economic differentiation of individuals. In the institutions of the information society, the media business is divided into traditional and digital segments, where new consumer groups are formed, with access to Internet technologies, preferring active media consumption methods, capable of creating multimedia works through co-creation. The development of the media market leads to an increase in the number of media platforms with a wide range of content, as well as gradually introducing the rules of the advertising market into the system of consumption of intellectual property. If there are significant competitive advantages of interactive and digital media over traditional media, problems arise not only in the monetization of intellectual work, but also in the process of regulating competition between subjects of international journalism, including those caused by increased competition with media resources prevailing on the Internet. In the context of global changes in the media market, social inequality is increasing under the influence of Internet technologies, and the threat of economic discrimination for mass audience members arises.E. Yu. KolobovaNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlemarketdigital dividedigital inequalitycontentbusinessaudiencemediaPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 1, Iss 6, Pp 67-78 (2019)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	market digital divide digital inequality content business audience media Political institutions and public administration (General) JF20-2112
spellingShingle	market digital divide digital inequality content business audience media Political institutions and public administration (General) JF20-2112 E. Yu. Kolobova Development of the Russian Media Market and Digital Divide
description	The influence of digitalization on the media market leads to the emergence of a new information space, but it creates a threat of a digital divide, which not only deepens information inequality, but also leads to complex socio-economic differentiation of individuals. In the institutions of the information society, the media business is divided into traditional and digital segments, where new consumer groups are formed, with access to Internet technologies, preferring active media consumption methods, capable of creating multimedia works through co-creation. The development of the media market leads to an increase in the number of media platforms with a wide range of content, as well as gradually introducing the rules of the advertising market into the system of consumption of intellectual property. If there are significant competitive advantages of interactive and digital media over traditional media, problems arise not only in the monetization of intellectual work, but also in the process of regulating competition between subjects of international journalism, including those caused by increased competition with media resources prevailing on the Internet. In the context of global changes in the media market, social inequality is increasing under the influence of Internet technologies, and the threat of economic discrimination for mass audience members arises.
format	article
author	E. Yu. Kolobova
author_facet	E. Yu. Kolobova
author_sort	E. Yu. Kolobova
title	Development of the Russian Media Market and Digital Divide
title_short	Development of the Russian Media Market and Digital Divide
title_full	Development of the Russian Media Market and Digital Divide
title_fullStr	Development of the Russian Media Market and Digital Divide
title_full_unstemmed	Development of the Russian Media Market and Digital Divide
title_sort	development of the russian media market and digital divide
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2019
url	https://doaj.org/article/dbc26686fdfb4bbaa687b5e7b24757a0
work_keys_str_mv	AT eyukolobova developmentoftherussianmediamarketanddigitaldivide
_version_	1718430750964973568

Development of the Russian Media Market and Digital Divide

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