Persuasive linguistic tricks in social media marketing communication-The memetic approach.

The paper reports the results of a study into the use of linguistic cues defined as Persuasive Linguistic Tricks (PLT) in social media (SM) marketing communication. It was assumed that the content shared on Social Networking Sites (SNS) could be perceived as specific sets of meanings (memeplexes), w...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Krzysztof Stepaniuk, Katarzyna Jarosz
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
Materias:
R
Q
Acceso en línea:https://doaj.org/article/dbe24d33d3b4406c87b36c799fa439a2
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares