APA (7th ed.) Citation

Li, Y., & Zhao, M. (2021). Underdog or Top Dog Brand Story? The Role of Self-Construal and Need of Uniqueness. Frontiers Media S.A.

Chicago Style (17th ed.) Citation

Li, Yalin, and Min Zhao. Underdog or Top Dog Brand Story? The Role of Self-Construal and Need of Uniqueness. Frontiers Media S.A, 2021.

MLA (8th ed.) Citation

Li, Yalin, and Min Zhao. Underdog or Top Dog Brand Story? The Role of Self-Construal and Need of Uniqueness. Frontiers Media S.A, 2021.

Warning: These citations may not always be 100% accurate.