Li, Y., & Zhao, M. (2021). Underdog or Top Dog Brand Story? The Role of Self-Construal and Need of Uniqueness. Frontiers Media S.A.
Cita Chicago Style (17a ed.)Li, Yalin, y Min Zhao. Underdog or Top Dog Brand Story? The Role of Self-Construal and Need of Uniqueness. Frontiers Media S.A, 2021.
Cita MLA (8a ed.)Li, Yalin, y Min Zhao. Underdog or Top Dog Brand Story? The Role of Self-Construal and Need of Uniqueness. Frontiers Media S.A, 2021.
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