What motivates consumers to buy organic foods? Results of an empirical study in the United States.

Consumers perceive organic foods as more nutritious, natural, and environmentally friendly than non-organic or conventional foods. Since organic foods developed, studies on consumer behavior and organic foods have contributed significantly to its development. The presesent study aims to identify the...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Raghava R Gundala, Anupam Singh
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/dc2b2d6ba41a476da3655f0e7095bcf7
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:dc2b2d6ba41a476da3655f0e7095bcf7
record_format	dspace
spelling	oai:doaj.org-article:dc2b2d6ba41a476da3655f0e7095bcf72021-12-02T20:06:20ZWhat motivates consumers to buy organic foods? Results of an empirical study in the United States.1932-620310.1371/journal.pone.0257288https://doaj.org/article/dc2b2d6ba41a476da3655f0e7095bcf72021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0257288https://doaj.org/toc/1932-6203Consumers perceive organic foods as more nutritious, natural, and environmentally friendly than non-organic or conventional foods. Since organic foods developed, studies on consumer behavior and organic foods have contributed significantly to its development. The presesent study aims to identify the factors affecting consumer buying behaviour toward organic foods in the United States. Survey data are collected from 770 consumers in the Midwest, United States. ANOVA, multiple linear regression, factor analysis, independent t-tests, and hierarchical multiple regression analysis are used to analyze the collected primary data. This research confirms health consciousness, consumer knowledge, perceived or subjective norms, and perception of price influence consumers' attitudes toward buying organic foods. Availability is another factor that affected the purchase intentions of consumers. Age, education, and income are demographic factors that also impact consumers' buying behavior. The findings help marketers of organic foods design strategies to succeed in the US's fast-growing organic foods market.Raghava R GundalaAnupam SinghPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 9, p e0257288 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Raghava R Gundala Anupam Singh What motivates consumers to buy organic foods? Results of an empirical study in the United States.
description	Consumers perceive organic foods as more nutritious, natural, and environmentally friendly than non-organic or conventional foods. Since organic foods developed, studies on consumer behavior and organic foods have contributed significantly to its development. The presesent study aims to identify the factors affecting consumer buying behaviour toward organic foods in the United States. Survey data are collected from 770 consumers in the Midwest, United States. ANOVA, multiple linear regression, factor analysis, independent t-tests, and hierarchical multiple regression analysis are used to analyze the collected primary data. This research confirms health consciousness, consumer knowledge, perceived or subjective norms, and perception of price influence consumers' attitudes toward buying organic foods. Availability is another factor that affected the purchase intentions of consumers. Age, education, and income are demographic factors that also impact consumers' buying behavior. The findings help marketers of organic foods design strategies to succeed in the US's fast-growing organic foods market.
format	article
author	Raghava R Gundala Anupam Singh
author_facet	Raghava R Gundala Anupam Singh
author_sort	Raghava R Gundala
title	What motivates consumers to buy organic foods? Results of an empirical study in the United States.
title_short	What motivates consumers to buy organic foods? Results of an empirical study in the United States.
title_full	What motivates consumers to buy organic foods? Results of an empirical study in the United States.
title_fullStr	What motivates consumers to buy organic foods? Results of an empirical study in the United States.
title_full_unstemmed	What motivates consumers to buy organic foods? Results of an empirical study in the United States.
title_sort	what motivates consumers to buy organic foods? results of an empirical study in the united states.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/dc2b2d6ba41a476da3655f0e7095bcf7
work_keys_str_mv	AT raghavargundala whatmotivatesconsumerstobuyorganicfoodsresultsofanempiricalstudyintheunitedstates AT anupamsingh whatmotivatesconsumerstobuyorganicfoodsresultsofanempiricalstudyintheunitedstates
_version_	1718375390468112384

What motivates consumers to buy organic foods? Results of an empirical study in the United States.

Ejemplares similares