Selfless or Selfish? The impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during COVID-19

COVID-19 is one of the greatest international health crises in recent years. Due to the highly contagious nature of the virus, the World Health Organization has recommended that people comply with a set of preventive measures to reduce the infection rate (e.g., social distancing, wearing a face mask...

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Autores principales:	Tobias Otterbring, Alexandra Festila, Michał Folwarczny
Formato:	article
Lenguaje:	EN
Publicado:	Elsevier 2021
Materias:	COVID-19 Social distancing Framing Narcissism Grandiose narcissism Preventive health behaviors Psychology BF1-990
Acceso en línea:	https://doaj.org/article/dc36e9d8b6a04baeb1b67b720494fb2a
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spelling	oai:doaj.org-article:dc36e9d8b6a04baeb1b67b720494fb2a2021-12-02T05:04:09ZSelfless or Selfish? The impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during COVID-192666-622710.1016/j.cresp.2021.100023https://doaj.org/article/dc36e9d8b6a04baeb1b67b720494fb2a2021-01-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2666622721000162https://doaj.org/toc/2666-6227COVID-19 is one of the greatest international health crises in recent years. Due to the highly contagious nature of the virus, the World Health Organization has recommended that people comply with a set of preventive measures to reduce the infection rate (e.g., social distancing, wearing a face mask, thorough personal hygiene). However, people typically differ in the extent to which they are willing to comply with such recommendations, as they imply certain personal restrictions. The present study aimed to investigate whether narcissism levels and message framing strategies affect individuals’ willingness to accept personal restrictions and, consequently, comply with a set of preventive health behaviors. Results reveal that people high (vs. low) in grandiose narcissism are less likely to accept personal restrictions and comply with preventive health behaviors, with negative (vs. positive) message framing constituting a more effective strategy for convincing such individuals to comply with said restrictions and behaviors. This effect can be explained through a more pronounced willingness of participants high in grandiose narcissism to accept personal restrictions to protect themselves (egoistic motivation) but not through a willingness to protect vulnerable people (altruistic motivation). Our findings suggest that individuals who remain uncooperative during pandemics could be more effectively addressed with adapted message framing strategies and incentives tailor-made for their distinct personalities.Tobias OtterbringAlexandra FestilaMichał FolwarcznyElsevierarticleCOVID-19Social distancingFramingNarcissismGrandiose narcissismPreventive health behaviorsPsychologyBF1-990ENCurrent Research in Ecological and Social Psychology, Vol 2, Iss , Pp 100023- (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	COVID-19 Social distancing Framing Narcissism Grandiose narcissism Preventive health behaviors Psychology BF1-990
spellingShingle	COVID-19 Social distancing Framing Narcissism Grandiose narcissism Preventive health behaviors Psychology BF1-990 Tobias Otterbring Alexandra Festila Michał Folwarczny Selfless or Selfish? The impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during COVID-19
description	COVID-19 is one of the greatest international health crises in recent years. Due to the highly contagious nature of the virus, the World Health Organization has recommended that people comply with a set of preventive measures to reduce the infection rate (e.g., social distancing, wearing a face mask, thorough personal hygiene). However, people typically differ in the extent to which they are willing to comply with such recommendations, as they imply certain personal restrictions. The present study aimed to investigate whether narcissism levels and message framing strategies affect individuals’ willingness to accept personal restrictions and, consequently, comply with a set of preventive health behaviors. Results reveal that people high (vs. low) in grandiose narcissism are less likely to accept personal restrictions and comply with preventive health behaviors, with negative (vs. positive) message framing constituting a more effective strategy for convincing such individuals to comply with said restrictions and behaviors. This effect can be explained through a more pronounced willingness of participants high in grandiose narcissism to accept personal restrictions to protect themselves (egoistic motivation) but not through a willingness to protect vulnerable people (altruistic motivation). Our findings suggest that individuals who remain uncooperative during pandemics could be more effectively addressed with adapted message framing strategies and incentives tailor-made for their distinct personalities.
format	article
author	Tobias Otterbring Alexandra Festila Michał Folwarczny
author_facet	Tobias Otterbring Alexandra Festila Michał Folwarczny
author_sort	Tobias Otterbring
title	Selfless or Selfish? The impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during COVID-19
title_short	Selfless or Selfish? The impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during COVID-19
title_full	Selfless or Selfish? The impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during COVID-19
title_fullStr	Selfless or Selfish? The impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during COVID-19
title_full_unstemmed	Selfless or Selfish? The impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during COVID-19
title_sort	selfless or selfish? the impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during covid-19
publisher	Elsevier
publishDate	2021
url	https://doaj.org/article/dc36e9d8b6a04baeb1b67b720494fb2a
work_keys_str_mv	AT tobiasotterbring selflessorselfishtheimpactofmessageframingandegoisticmotivationonnarcissistscompliancewithpreventivehealthbehaviorsduringcovid19 AT alexandrafestila selflessorselfishtheimpactofmessageframingandegoisticmotivationonnarcissistscompliancewithpreventivehealthbehaviorsduringcovid19 AT michałfolwarczny selflessorselfishtheimpactofmessageframingandegoisticmotivationonnarcissistscompliancewithpreventivehealthbehaviorsduringcovid19
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Selfless or Selfish? The impact of message framing and egoistic motivation on narcissists’ compliance with preventive health behaviors during COVID-19

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