Wideoideologia i Youtubizacja jako narzędzia politycznego public relations

Video‑ideology and Youtubization as a Political Tool of Public Relations Quantifier of our century is the media that define the present century as a time of media democracy, or, more narrowly, of e‑democracy. Politicians around the world submitting their political campaigns, interviews, speeches...

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Autor principal:	Agnieszka Walecka‑Rynduch
Formato:	article
Lenguaje:	EN PL
Publicado:	Ksiegarnia Akademicka Publishing 2013
Materias:	political public relations internet advertising Youtube Law K Political science J
Acceso en línea:	https://doaj.org/article/dce73ba4a886440a88eaa5ed73ed4166
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spelling	oai:doaj.org-article:dce73ba4a886440a88eaa5ed73ed41662021-11-27T13:16:42ZWideoideologia i Youtubizacja jako narzędzia politycznego public relations10.12797/Politeja.10.2013.25.281733-67162391-6737https://doaj.org/article/dce73ba4a886440a88eaa5ed73ed41662013-07-01T00:00:00Zhttps://journals.akademicka.pl/politeja/article/view/3481https://doaj.org/toc/1733-6716https://doaj.org/toc/2391-6737 Video‑ideology and Youtubization as a Political Tool of Public Relations Quantifier of our century is the media that define the present century as a time of media democracy, or, more narrowly, of e‑democracy. Politicians around the world submitting their political campaigns, interviews, speeches to the plans of media. They need media to communicate with the citizens of their countries, with voters, with national and international institutions. Models of communication created this way, according to the theory of public relations, can have the character of propaganda, marketing or of a dialog. The phenomenon of video‑ideology and the resulting political youtubization analyzed by the Author fits in all these three models. The paper identifies three channels of PR communication of the world of politics to the world of audience/electorate. The first two channels are top‑down schemes, created by the political power base, applied to influence and shape political attitudes of citizens. The third channel is bottom‑up formed grassroots citizens’ attitude, which is a meaningful response of the electorate to the political action. Agnieszka Walecka‑RynduchKsiegarnia Akademicka Publishingarticlepolitical public relationsinternetadvertisingYoutubeLawKPolitical scienceJENPLPoliteja, Vol 10, Iss 3(25) (2013)
institution	DOAJ
collection	DOAJ
language	EN PL
topic	political public relations internet advertising Youtube Law K Political science J
spellingShingle	political public relations internet advertising Youtube Law K Political science J Agnieszka Walecka‑Rynduch Wideoideologia i Youtubizacja jako narzędzia politycznego public relations
description	Video‑ideology and Youtubization as a Political Tool of Public Relations Quantifier of our century is the media that define the present century as a time of media democracy, or, more narrowly, of e‑democracy. Politicians around the world submitting their political campaigns, interviews, speeches to the plans of media. They need media to communicate with the citizens of their countries, with voters, with national and international institutions. Models of communication created this way, according to the theory of public relations, can have the character of propaganda, marketing or of a dialog. The phenomenon of video‑ideology and the resulting political youtubization analyzed by the Author fits in all these three models. The paper identifies three channels of PR communication of the world of politics to the world of audience/electorate. The first two channels are top‑down schemes, created by the political power base, applied to influence and shape political attitudes of citizens. The third channel is bottom‑up formed grassroots citizens’ attitude, which is a meaningful response of the electorate to the political action.
format	article
author	Agnieszka Walecka‑Rynduch
author_facet	Agnieszka Walecka‑Rynduch
author_sort	Agnieszka Walecka‑Rynduch
title	Wideoideologia i Youtubizacja jako narzędzia politycznego public relations
title_short	Wideoideologia i Youtubizacja jako narzędzia politycznego public relations
title_full	Wideoideologia i Youtubizacja jako narzędzia politycznego public relations
title_fullStr	Wideoideologia i Youtubizacja jako narzędzia politycznego public relations
title_full_unstemmed	Wideoideologia i Youtubizacja jako narzędzia politycznego public relations
title_sort	wideoideologia i youtubizacja jako narzędzia politycznego public relations
publisher	Ksiegarnia Akademicka Publishing
publishDate	2013
url	https://doaj.org/article/dce73ba4a886440a88eaa5ed73ed4166
work_keys_str_mv	AT agnieszkawaleckarynduch wideoideologiaiyoutubizacjajakonarzedziapolitycznegopublicrelations
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Wideoideologia i Youtubizacja jako narzędzia politycznego public relations

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