Market Segmentation Strategies from Muqaddimah of Ibn Khaldun

The concept of market segmentation strategies was firstly used by Wendell R. Smith (1956) in marketing literature. However, if we look carefully at the work of Ibn Khaldun, it is possible to see these strategies already in his Muqaddimah. Ibn Khaldun discussed these strategies nearly 650 years ago...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Tamer Baran
Formato: article
Lenguaje:AR
EN
TR
Publicado: Ibn Haldun University 2017
Materias:
H
P
Acceso en línea:https://doaj.org/article/dd338c51633f4c1e97f8282587cdcc23
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares