Le phénomène « Lambada » : globalisation et identité

The paper analyses the “Lambada” musical hit inside the globalization context of the end of the 20th century, by treating its expansion through the socio-political changes and the post-modernism of the nineties. In fact, besides being a commercial “summer hit”, “Lambada” can also be associated to th...

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Autor principal: Leonardo García
Formato: article
Lenguaje:EN
FR
PT
Publicado: Centre de Recherches sur les Mondes Américains 2006
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Acceso en línea:https://doaj.org/article/dd535fcfb086424b9d1aa0fcbaaabe72
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Sumario:The paper analyses the “Lambada” musical hit inside the globalization context of the end of the 20th century, by treating its expansion through the socio-political changes and the post-modernism of the nineties. In fact, besides being a commercial “summer hit”, “Lambada” can also be associated to the claim of the minorities and to the development of a serial music industry. We will analyze the genre lambada from its Brazilian origins to its global commercial success, by evocating the marginality of some handcrafted productions as well as its integration into the genesis of a new global Latin-American imaginary. May “Lambada” be, besides the musical success, a messianic symbol of the end of the Cold War and the millenary?