College Students’ Use of Social Media and E-Cigarettes: How Correctly Identifying Platform Type Influences Findings

The purpose of this study was to examine how college students post or share JUUL-related content on social media. Using a sequential explanatory mixed-methods design, current JUUL users (n=667) completed a cross-sectional survey in March of 2019, then 51 participants completed in-person follow-up in...

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Autores principales: Christopher M. Dunlap II, Yu Lu, Page D. Dobbs, Nisha Khanal, Julia S. Oehlers, Marshall K. Cheney
Formato: article
Lenguaje:EN
Publicado: New Prairie Press 2021
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Acceso en línea:https://doaj.org/article/dd7a0f2786bb4271a8009e487bff4c6b
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spelling oai:doaj.org-article:dd7a0f2786bb4271a8009e487bff4c6b2021-11-18T18:07:05ZCollege Students’ Use of Social Media and E-Cigarettes: How Correctly Identifying Platform Type Influences Findings10.4148/2572-1836.10902572-1836https://doaj.org/article/dd7a0f2786bb4271a8009e487bff4c6b2021-04-01T00:00:00Zhttps://newprairiepress.org/cgi/viewcontent.cgi?article=1090&context=hbrhttps://doaj.org/toc/2572-1836The purpose of this study was to examine how college students post or share JUUL-related content on social media. Using a sequential explanatory mixed-methods design, current JUUL users (n=667) completed a cross-sectional survey in March of 2019, then 51 participants completed in-person follow-up interviews in April of 2019. Survey questions asked about JUUL-related social media postings and commenting history as well as demographic questions. Interview participants were asked to explain their survey responses and were then shown the survey results and asked for reasons why they and others did not post or comment about JUUL on social media. Qualitative data were coded independently by two coders using NVivo, and analyzed for themes. Survey participant (ages 18-24, mean age 20 years, 50.5% female, and 80.6% white) responses showed 81% had not posted a JUUL-focused comment on social media and had not posted a picture of themselves JUULing in the past year. However, interviewees reported they had continued to post about JUUL on social media but moved away from more public social media accounts (e.g., Facebook); private Instagram and Snapchat accounts were used to post both JUUL use and JUUL-focused content without risk of damaging their personal image to family or potential employers. How social media use questions are asked is critical for understanding college student promotion of JUULing and social norms. Young adults protect their social media presence by not including themselves in JUUL-focused content; thus, the spread of JUULing through private social media like Snapchat or Finstas may not be identified and young adults normalize JUUL use through memes or images.Christopher M. Dunlap IIYu LuPage D. DobbsNisha KhanalJulia S. OehlersMarshall K. CheneyNew Prairie Pressarticlejuulsocial mediacollege studentse-cigaretteyoung adultSpecial aspects of educationLC8-6691Public aspects of medicineRA1-1270ENHealth Behavior Research, Vol 4, Iss 2 (2021)
institution DOAJ
collection DOAJ
language EN
topic juul
social media
college students
e-cigarette
young adult
Special aspects of education
LC8-6691
Public aspects of medicine
RA1-1270
spellingShingle juul
social media
college students
e-cigarette
young adult
Special aspects of education
LC8-6691
Public aspects of medicine
RA1-1270
Christopher M. Dunlap II
Yu Lu
Page D. Dobbs
Nisha Khanal
Julia S. Oehlers
Marshall K. Cheney
College Students’ Use of Social Media and E-Cigarettes: How Correctly Identifying Platform Type Influences Findings
description The purpose of this study was to examine how college students post or share JUUL-related content on social media. Using a sequential explanatory mixed-methods design, current JUUL users (n=667) completed a cross-sectional survey in March of 2019, then 51 participants completed in-person follow-up interviews in April of 2019. Survey questions asked about JUUL-related social media postings and commenting history as well as demographic questions. Interview participants were asked to explain their survey responses and were then shown the survey results and asked for reasons why they and others did not post or comment about JUUL on social media. Qualitative data were coded independently by two coders using NVivo, and analyzed for themes. Survey participant (ages 18-24, mean age 20 years, 50.5% female, and 80.6% white) responses showed 81% had not posted a JUUL-focused comment on social media and had not posted a picture of themselves JUULing in the past year. However, interviewees reported they had continued to post about JUUL on social media but moved away from more public social media accounts (e.g., Facebook); private Instagram and Snapchat accounts were used to post both JUUL use and JUUL-focused content without risk of damaging their personal image to family or potential employers. How social media use questions are asked is critical for understanding college student promotion of JUULing and social norms. Young adults protect their social media presence by not including themselves in JUUL-focused content; thus, the spread of JUULing through private social media like Snapchat or Finstas may not be identified and young adults normalize JUUL use through memes or images.
format article
author Christopher M. Dunlap II
Yu Lu
Page D. Dobbs
Nisha Khanal
Julia S. Oehlers
Marshall K. Cheney
author_facet Christopher M. Dunlap II
Yu Lu
Page D. Dobbs
Nisha Khanal
Julia S. Oehlers
Marshall K. Cheney
author_sort Christopher M. Dunlap II
title College Students’ Use of Social Media and E-Cigarettes: How Correctly Identifying Platform Type Influences Findings
title_short College Students’ Use of Social Media and E-Cigarettes: How Correctly Identifying Platform Type Influences Findings
title_full College Students’ Use of Social Media and E-Cigarettes: How Correctly Identifying Platform Type Influences Findings
title_fullStr College Students’ Use of Social Media and E-Cigarettes: How Correctly Identifying Platform Type Influences Findings
title_full_unstemmed College Students’ Use of Social Media and E-Cigarettes: How Correctly Identifying Platform Type Influences Findings
title_sort college students’ use of social media and e-cigarettes: how correctly identifying platform type influences findings
publisher New Prairie Press
publishDate 2021
url https://doaj.org/article/dd7a0f2786bb4271a8009e487bff4c6b
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