Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity

The purpose of this study is to investigate the relationship between corporate social responsibility (CSR), corporate reputation (CR), and brand equity (BE). Building on the resource-based theory of the firm, this study proposes a theoretical framework. In this framework, CSR is theorized to strengt...

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Autores principales:	Yan Zhao, Manzir Abbas, Madeeha Samma, Tarik Ozkut, Mubbasher Munir, Samma Faiz Rasool
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	corporate social responsibility (C.S.R.) trust corporate reputation behavior brand equity social perception Psychology BF1-990
Acceso en línea:	https://doaj.org/article/dda885f5cc484ca589695d100c0ca28e
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spelling	oai:doaj.org-article:dda885f5cc484ca589695d100c0ca28e2021-11-10T06:52:09ZExploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity1664-107810.3389/fpsyg.2021.766422https://doaj.org/article/dda885f5cc484ca589695d100c0ca28e2021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.766422/fullhttps://doaj.org/toc/1664-1078The purpose of this study is to investigate the relationship between corporate social responsibility (CSR), corporate reputation (CR), and brand equity (BE). Building on the resource-based theory of the firm, this study proposes a theoretical framework. In this framework, CSR is theorized to strengthen CR and brand equity, directly and indirectly, through consumer trust. We used a questionnaire survey approach. In the questionnaire, 17 items were used with a 5-point Likert-Scale (1 stands for “strongly disagree,” and 5 stands for “strongly agree”). Data were collected from the consumers of the banking sector in the vicinity of Lahore, Pakistan. To estimate the proposed relationships in the conceptual model, we use structural equation modeling (SEM) through Smart PLS 3.2. The outcomes of this study confirm that CSR significantly impacts CR and brand equity. It is also demonstrated that trust mediates positively and significantly in the relationship between CSR, CR, and BE. Results of the present study have several implications for the senior management, marketing expert, administrators, and policymakers. This study expresses how CSR boosts BE and CR. Moreover, this study also indicates that trust is an important factor that enhances BE and CR.Yan ZhaoManzir AbbasMadeeha SammaTarik OzkutMubbasher MunirSamma Faiz RasoolFrontiers Media S.A.articlecorporate social responsibility (C.S.R.)trustcorporate reputation behaviorbrand equitysocial perceptionPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	corporate social responsibility (C.S.R.) trust corporate reputation behavior brand equity social perception Psychology BF1-990
spellingShingle	corporate social responsibility (C.S.R.) trust corporate reputation behavior brand equity social perception Psychology BF1-990 Yan Zhao Manzir Abbas Madeeha Samma Tarik Ozkut Mubbasher Munir Samma Faiz Rasool Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
description	The purpose of this study is to investigate the relationship between corporate social responsibility (CSR), corporate reputation (CR), and brand equity (BE). Building on the resource-based theory of the firm, this study proposes a theoretical framework. In this framework, CSR is theorized to strengthen CR and brand equity, directly and indirectly, through consumer trust. We used a questionnaire survey approach. In the questionnaire, 17 items were used with a 5-point Likert-Scale (1 stands for “strongly disagree,” and 5 stands for “strongly agree”). Data were collected from the consumers of the banking sector in the vicinity of Lahore, Pakistan. To estimate the proposed relationships in the conceptual model, we use structural equation modeling (SEM) through Smart PLS 3.2. The outcomes of this study confirm that CSR significantly impacts CR and brand equity. It is also demonstrated that trust mediates positively and significantly in the relationship between CSR, CR, and BE. Results of the present study have several implications for the senior management, marketing expert, administrators, and policymakers. This study expresses how CSR boosts BE and CR. Moreover, this study also indicates that trust is an important factor that enhances BE and CR.
format	article
author	Yan Zhao Manzir Abbas Madeeha Samma Tarik Ozkut Mubbasher Munir Samma Faiz Rasool
author_facet	Yan Zhao Manzir Abbas Madeeha Samma Tarik Ozkut Mubbasher Munir Samma Faiz Rasool
author_sort	Yan Zhao
title	Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
title_short	Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
title_full	Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
title_fullStr	Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
title_full_unstemmed	Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
title_sort	exploring the relationship between corporate social responsibility, trust, corporate reputation, and brand equity
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/dda885f5cc484ca589695d100c0ca28e
work_keys_str_mv	AT yanzhao exploringtherelationshipbetweencorporatesocialresponsibilitytrustcorporatereputationandbrandequity AT manzirabbas exploringtherelationshipbetweencorporatesocialresponsibilitytrustcorporatereputationandbrandequity AT madeehasamma exploringtherelationshipbetweencorporatesocialresponsibilitytrustcorporatereputationandbrandequity AT tarikozkut exploringtherelationshipbetweencorporatesocialresponsibilitytrustcorporatereputationandbrandequity AT mubbashermunir exploringtherelationshipbetweencorporatesocialresponsibilitytrustcorporatereputationandbrandequity AT sammafaizrasool exploringtherelationshipbetweencorporatesocialresponsibilitytrustcorporatereputationandbrandequity
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Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity

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