BİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ

Computer, internet, web page, digital printing, laser cutting, mobile phone, telephone, fax, computer programs, software, hardware and networks enable business to achieve amazing work within information technologies. Information technology is of vital importance for today’s business which challenged...

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Autores principales:	Zehra Nuray NİŞANCI, Nezih Metin ÖZMUTAF
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	advertising industry technology information tehnologies quality business image Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/ddab5acd9a9447719203bbab26b21e68
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spelling	oai:doaj.org-article:ddab5acd9a9447719203bbab26b21e682021-11-24T09:20:50ZBİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ2148-416310.9761/JASSS3522https://doaj.org/article/ddab5acd9a9447719203bbab26b21e682019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1775288546_24-Yrd.%20Do%C3%A7.%20Dr.%20Zehra%20Nuray%20N%C4%B0%C5%9EANCI.pdf&key=27941https://doaj.org/toc/2148-4163Computer, internet, web page, digital printing, laser cutting, mobile phone, telephone, fax, computer programs, software, hardware and networks enable business to achieve amazing work within information technologies. Information technology is of vital importance for today’s business which challenged to ensure sustainability and offers important contributions to the business from the design of products and processes to meet the expectations, communication with stakeholders to develop a positive image, to ensure efficiency and productivity and ultimately gaining competitiveness. The main aim of the research is to determine the impact of information technologies on business image within quality in the context of managers and other staff’s perception in the advertising sector. Questionnaire prepared for research was implemented to 208 staff (64 managers and 144 other) in 70 businesses which are in operation in advertising sector in Izmir between the dates of December 2015 – January 2016. As a result of the research, the use of information technologies in the advertising sector has been idendified by affecting “leadership and value, being active managerial, the psychological dimension, procurement, sales and post-sales activities, human resources, promotion and orders, production process, product/service” quality positive and positively affect business image. The perception of managers and other staff were identical on the topics mentioned, in addition, it has been observed that overall moderate and positive linear correlation emerged. On the other hand, when the level of use of information technology in business processes are examined for the priority use level from most to least it has been identified that design is the first; order, payment, supply are the second, and production, sales, after-sales involving are the third place.Zehra Nuray NİŞANCINezih Metin ÖZMUTAFFırat Universityarticleadvertising industrytechnologyinformation tehnologiesqualitybusiness imageSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 47, Pp 361-377 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	advertising industry technology information tehnologies quality business image Social Sciences H Social sciences (General) H1-99
spellingShingle	advertising industry technology information tehnologies quality business image Social Sciences H Social sciences (General) H1-99 Zehra Nuray NİŞANCI Nezih Metin ÖZMUTAF BİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ
description	Computer, internet, web page, digital printing, laser cutting, mobile phone, telephone, fax, computer programs, software, hardware and networks enable business to achieve amazing work within information technologies. Information technology is of vital importance for today’s business which challenged to ensure sustainability and offers important contributions to the business from the design of products and processes to meet the expectations, communication with stakeholders to develop a positive image, to ensure efficiency and productivity and ultimately gaining competitiveness. The main aim of the research is to determine the impact of information technologies on business image within quality in the context of managers and other staff’s perception in the advertising sector. Questionnaire prepared for research was implemented to 208 staff (64 managers and 144 other) in 70 businesses which are in operation in advertising sector in Izmir between the dates of December 2015 – January 2016. As a result of the research, the use of information technologies in the advertising sector has been idendified by affecting “leadership and value, being active managerial, the psychological dimension, procurement, sales and post-sales activities, human resources, promotion and orders, production process, product/service” quality positive and positively affect business image. The perception of managers and other staff were identical on the topics mentioned, in addition, it has been observed that overall moderate and positive linear correlation emerged. On the other hand, when the level of use of information technology in business processes are examined for the priority use level from most to least it has been identified that design is the first; order, payment, supply are the second, and production, sales, after-sales involving are the third place.
format	article
author	Zehra Nuray NİŞANCI Nezih Metin ÖZMUTAF
author_facet	Zehra Nuray NİŞANCI Nezih Metin ÖZMUTAF
author_sort	Zehra Nuray NİŞANCI
title	BİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ
title_short	BİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ
title_full	BİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ
title_fullStr	BİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ
title_full_unstemmed	BİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ
title_sort	bi̇lgi̇ teknoloji̇leri̇ni̇n kali̇te kapsaminda i̇şletme i̇majina etki̇leri̇: reklamcilik sektörü örneği̇
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/ddab5acd9a9447719203bbab26b21e68
work_keys_str_mv	AT zehranuraynisanci bilgiteknolojilerininkalitekapsamindaisletmeimajinaetkilerireklamciliksektoruornegi AT nezihmetinozmutaf bilgiteknolojilerininkalitekapsamindaisletmeimajinaetkilerireklamciliksektoruornegi
_version_	1718415515826782208

BİLGİ TEKNOLOJİLERİNİN KALİTE KAPSAMINDA İŞLETME İMAJINA ETKİLERİ: REKLAMCILIK SEKTÖRÜ ÖRNEĞİ

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