Ribeiro, Á. H. P., Monteiro, P. R. R., & Luttembarck, L. (2019). The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic. FUCAPE Business School.
Style de citation Chicago (17e éd.)Ribeiro, Áurea Helena Puga, Plínio Rafael Reis Monteiro, et Laura Luttembarck. The Use of the 'Job to Be Done' Methodology to Identify Value co-creation Opportunities in the Context of the Service Dominant Logic. FUCAPE Business School, 2019.
Style de citation MLA (8e éd.)Ribeiro, Áurea Helena Puga, et al. The Use of the 'Job to Be Done' Methodology to Identify Value co-creation Opportunities in the Context of the Service Dominant Logic. FUCAPE Business School, 2019.
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