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The Translator as a Brand: What Replaced the Criteria in the Internet Reception of the Translation of The Great Gatsby by Francis Scott Fitzgerald The article analyses the Internet reception of Jacek Dehnel’s translation of Fitzgerald’s The Great Gatsby. The analysis draws on the context of the p...

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Autor principal:	Weronika Szwebs
Formato:	article
Lenguaje:	EN FR PL
Publicado:	Ksiegarnia Akademicka Publishing 2021
Materias:	the translator as a brand The Great Gatsby Jacek Dehnel reception of translations Translating and interpreting P306-310
Acceso en línea:	https://doaj.org/article/de455b176dcb4e2baa975b8478ad1fa5
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id	oai:doaj.org-article:de455b176dcb4e2baa975b8478ad1fa5
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spelling	oai:doaj.org-article:de455b176dcb4e2baa975b8478ad1fa52021-11-27T13:04:19ZTłumacz jako marka?10.12797/MOaP.22.2016.34.071689-91212391-6745https://doaj.org/article/de455b176dcb4e2baa975b8478ad1fa52021-06-01T00:00:00Zhttps://journals.akademicka.pl/moap/article/view/1834https://doaj.org/toc/1689-9121https://doaj.org/toc/2391-6745 The Translator as a Brand: What Replaced the Criteria in the Internet Reception of the Translation of The Great Gatsby by Francis Scott Fitzgerald The article analyses the Internet reception of Jacek Dehnel’s translation of Fitzgerald’s The Great Gatsby. The analysis draws on the context of the publication, the paratexts, the marketing campaign of the publishing house and the specificity of the media presence of the translatorwriter. This approach enables to show how these factors have influenced not only the interest in the new translation of the novel, but also the very evaluation of it. Many of the Internet reviews are the effects of the suggestion with the editorial blurb, the translator’s afterword, and the unique brand of Jacek Dehnel as a writer and the participant of cultural life. Evaluative statements in reviews normally result from certain criteria and analysis, but in this case they are paraphrases and of paratexts. The analysis of the reception of Dehnel’s translation can contribute to further discussions on how the mechanisms of the media shape the reception of literary translations in the contemporary Internet literary life. Weronika SzwebsKsiegarnia Akademicka Publishingarticlethe translator as a brandThe Great GatsbyJacek Dehnelreception of translationsTranslating and interpretingP306-310ENFRPLMiędzy Oryginałem a Przekładem, Vol 22, Iss 4(34) (2021)
institution	DOAJ
collection	DOAJ
language	EN FR PL
topic	the translator as a brand The Great Gatsby Jacek Dehnel reception of translations Translating and interpreting P306-310
spellingShingle	the translator as a brand The Great Gatsby Jacek Dehnel reception of translations Translating and interpreting P306-310 Weronika Szwebs Tłumacz jako marka?
description	The Translator as a Brand: What Replaced the Criteria in the Internet Reception of the Translation of The Great Gatsby by Francis Scott Fitzgerald The article analyses the Internet reception of Jacek Dehnel’s translation of Fitzgerald’s The Great Gatsby. The analysis draws on the context of the publication, the paratexts, the marketing campaign of the publishing house and the specificity of the media presence of the translatorwriter. This approach enables to show how these factors have influenced not only the interest in the new translation of the novel, but also the very evaluation of it. Many of the Internet reviews are the effects of the suggestion with the editorial blurb, the translator’s afterword, and the unique brand of Jacek Dehnel as a writer and the participant of cultural life. Evaluative statements in reviews normally result from certain criteria and analysis, but in this case they are paraphrases and of paratexts. The analysis of the reception of Dehnel’s translation can contribute to further discussions on how the mechanisms of the media shape the reception of literary translations in the contemporary Internet literary life.
format	article
author	Weronika Szwebs
author_facet	Weronika Szwebs
author_sort	Weronika Szwebs
title	Tłumacz jako marka?
title_short	Tłumacz jako marka?
title_full	Tłumacz jako marka?
title_fullStr	Tłumacz jako marka?
title_full_unstemmed	Tłumacz jako marka?
title_sort	tłumacz jako marka?
publisher	Ksiegarnia Akademicka Publishing
publishDate	2021
url	https://doaj.org/article/de455b176dcb4e2baa975b8478ad1fa5
work_keys_str_mv	AT weronikaszwebs tłumaczjakomarka
_version_	1718408833910439936

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