INTERNATIONAL MARKET EXPANSION

In article various theoretical aspects of an exit of the companies on the foreign markets are considered. Influence of globalization on productivity of the companies is considered, ways and factors of a choice of strategy of an exit to the world market are analysed. The behavioural and cultural aspe...

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Autores principales:	Yu. V. Volodin, P. A. Podkovyrov
Formato:	article
Lenguaje:	RU
Publicado:	Real Economics Publishing House 2018
Materias:	strategy of internationalization strategy of an exit to the foreign markets globalization joint venture export absorption franchizing Risk in industry. Risk management HD61
Acceso en línea:	https://doaj.org/article/de6ab148a9cb409096edbadddec0c3cb
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id	oai:doaj.org-article:de6ab148a9cb409096edbadddec0c3cb
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spelling	oai:doaj.org-article:de6ab148a9cb409096edbadddec0c3cb2021-11-19T10:42:00ZINTERNATIONAL MARKET EXPANSION2618-947X2618-998410.17747/2078-8886-2018-4-20-35https://doaj.org/article/de6ab148a9cb409096edbadddec0c3cb2018-12-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/796https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984In article various theoretical aspects of an exit of the companies on the foreign markets are considered. Influence of globalization on productivity of the companies is considered, ways and factors of a choice of strategy of an exit to the world market are analysed. The behavioural and cultural aspects influencing strategy of an exit to the world market are analysed. The analysis of strategy of the companies which have entered the foreign markets, is carried out taking into account the previous researches in this area.The following conclusions became result of research: 1) globalization positively influences the companies as the market increases, however the small companies and the companies in emerging markets lose in competitive fight; 2) the companies with considerable experience are inclined to choose strategy of opening of own enterprise while the organizations without similar experience prefer export or joint venture in the host country territory; 3) the strategy choice with a bigger involvement of resources is directly proportional to knowledge of culture of the country to which there is a company. At entry into the market with other culture smooth adaptation is necessary for successful realization of strategy. At last, people are inclined to make behavioural mistakes, and knowledge of them and continuous control will help to achieve successful results; 4) for an exit and successful work in the foreign markets of the company important not only to possess competences, but also to be able to protect them and to keep in time; 5) on the market with high political and investment risks, and also adverse economic conditions of the company are inclined to choose strategy with the minimum investment of money (franchizes, licensing).Yu. V. VolodinP. A. PodkovyrovReal Economics Publishing House articlestrategy of internationalizationstrategy of an exit to the foreign marketsglobalizationjoint ventureexportabsorptionfranchizingRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 0, Iss 4, Pp 20-35 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	strategy of internationalization strategy of an exit to the foreign markets globalization joint venture export absorption franchizing Risk in industry. Risk management HD61
spellingShingle	strategy of internationalization strategy of an exit to the foreign markets globalization joint venture export absorption franchizing Risk in industry. Risk management HD61 Yu. V. Volodin P. A. Podkovyrov INTERNATIONAL MARKET EXPANSION
description	In article various theoretical aspects of an exit of the companies on the foreign markets are considered. Influence of globalization on productivity of the companies is considered, ways and factors of a choice of strategy of an exit to the world market are analysed. The behavioural and cultural aspects influencing strategy of an exit to the world market are analysed. The analysis of strategy of the companies which have entered the foreign markets, is carried out taking into account the previous researches in this area.The following conclusions became result of research: 1) globalization positively influences the companies as the market increases, however the small companies and the companies in emerging markets lose in competitive fight; 2) the companies with considerable experience are inclined to choose strategy of opening of own enterprise while the organizations without similar experience prefer export or joint venture in the host country territory; 3) the strategy choice with a bigger involvement of resources is directly proportional to knowledge of culture of the country to which there is a company. At entry into the market with other culture smooth adaptation is necessary for successful realization of strategy. At last, people are inclined to make behavioural mistakes, and knowledge of them and continuous control will help to achieve successful results; 4) for an exit and successful work in the foreign markets of the company important not only to possess competences, but also to be able to protect them and to keep in time; 5) on the market with high political and investment risks, and also adverse economic conditions of the company are inclined to choose strategy with the minimum investment of money (franchizes, licensing).
format	article
author	Yu. V. Volodin P. A. Podkovyrov
author_facet	Yu. V. Volodin P. A. Podkovyrov
author_sort	Yu. V. Volodin
title	INTERNATIONAL MARKET EXPANSION
title_short	INTERNATIONAL MARKET EXPANSION
title_full	INTERNATIONAL MARKET EXPANSION
title_fullStr	INTERNATIONAL MARKET EXPANSION
title_full_unstemmed	INTERNATIONAL MARKET EXPANSION
title_sort	international market expansion
publisher	Real Economics Publishing House
publishDate	2018
url	https://doaj.org/article/de6ab148a9cb409096edbadddec0c3cb
work_keys_str_mv	AT yuvvolodin internationalmarketexpansion AT papodkovyrov internationalmarketexpansion
_version_	1718420223989645312

INTERNATIONAL MARKET EXPANSION

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