Factors influencing consumers’ adoption of mobile financial services in Tanzania

This study aimed at assessing consumers’ adoption of mobile financial services in Tanzania using Technology Acceptance Model. The study had the following objectives, to assess the individual awareness of mobile financial services; perceived usefulness; perceived benefits; and costs effects on adopti...

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Autores principales: Amina Abdinoor, Ulingeta O.L. Mbamba
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2017
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Acceso en línea:https://doaj.org/article/decde69d43924384988b87d0c1e0d007
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