Role of Reputation in Sustainable Performance of Online Crowdsourcing Vendors: An Explanation From Transaction Cost Theory

This study reveals a new finding on the impact of reputation growth on crowdsourcing vendors’ sustainable performance in different modes of markets using fixed-effect panel data regression models. To this end, we extract data from a large Chinese crowdsourcing platform named zbj.com for the period o...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Xiao Han, Mengxiao Xue, Wenhui Song
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	crowdsourcing reputation vendors sustainable performance online labor market transaction cost theory (TCT) Psychology BF1-990
Acceso en línea:	https://doaj.org/article/deec6a8456974a65967d47e7ddf1e59b
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:deec6a8456974a65967d47e7ddf1e59b
record_format	dspace
spelling	oai:doaj.org-article:deec6a8456974a65967d47e7ddf1e59b2021-11-30T11:23:09ZRole of Reputation in Sustainable Performance of Online Crowdsourcing Vendors: An Explanation From Transaction Cost Theory1664-107810.3389/fpsyg.2021.756134https://doaj.org/article/deec6a8456974a65967d47e7ddf1e59b2021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.756134/fullhttps://doaj.org/toc/1664-1078This study reveals a new finding on the impact of reputation growth on crowdsourcing vendors’ sustainable performance in different modes of markets using fixed-effect panel data regression models. To this end, we extract data from a large Chinese crowdsourcing platform named zbj.com for the period of 2012–2014, which was a key stage for the establishment of market diversification. Based on different transaction modes, the study divides the markets on the crowdsourcing platform into task-based market (TBM) and employment market (EPM). By applying the multiple framework, the empirical results exhibit a negative and significant effect of vendors’ reputation on participation rate (PR) in TBM and EPM. At the same time, reputation also has a consistent effect on vendors’ revenue share (RS) of each market. Moreover, this study shows that the significant reputation impact on PR and RS of EPM will be, respectively, weakened and strengthened in fixed-price mode and customized mode when vendors participate more in large-scale projects. The findings suggest that the growth of reputation will promote market transfer of vendors, that is, showing different sustainability in different markets, which will lead to uneven development of the crowdsourcing markets. By adopting the perspective of transaction cost theory (TCT), this study elaborates and analyses these phenomena and derives corresponding policy implications.Xiao HanMengxiao XueWenhui SongFrontiers Media S.A.articlecrowdsourcingreputationvendorssustainable performanceonline labor markettransaction cost theory (TCT)PsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	crowdsourcing reputation vendors sustainable performance online labor market transaction cost theory (TCT) Psychology BF1-990
spellingShingle	crowdsourcing reputation vendors sustainable performance online labor market transaction cost theory (TCT) Psychology BF1-990 Xiao Han Mengxiao Xue Wenhui Song Role of Reputation in Sustainable Performance of Online Crowdsourcing Vendors: An Explanation From Transaction Cost Theory
description	This study reveals a new finding on the impact of reputation growth on crowdsourcing vendors’ sustainable performance in different modes of markets using fixed-effect panel data regression models. To this end, we extract data from a large Chinese crowdsourcing platform named zbj.com for the period of 2012–2014, which was a key stage for the establishment of market diversification. Based on different transaction modes, the study divides the markets on the crowdsourcing platform into task-based market (TBM) and employment market (EPM). By applying the multiple framework, the empirical results exhibit a negative and significant effect of vendors’ reputation on participation rate (PR) in TBM and EPM. At the same time, reputation also has a consistent effect on vendors’ revenue share (RS) of each market. Moreover, this study shows that the significant reputation impact on PR and RS of EPM will be, respectively, weakened and strengthened in fixed-price mode and customized mode when vendors participate more in large-scale projects. The findings suggest that the growth of reputation will promote market transfer of vendors, that is, showing different sustainability in different markets, which will lead to uneven development of the crowdsourcing markets. By adopting the perspective of transaction cost theory (TCT), this study elaborates and analyses these phenomena and derives corresponding policy implications.
format	article
author	Xiao Han Mengxiao Xue Wenhui Song
author_facet	Xiao Han Mengxiao Xue Wenhui Song
author_sort	Xiao Han
title	Role of Reputation in Sustainable Performance of Online Crowdsourcing Vendors: An Explanation From Transaction Cost Theory
title_short	Role of Reputation in Sustainable Performance of Online Crowdsourcing Vendors: An Explanation From Transaction Cost Theory
title_full	Role of Reputation in Sustainable Performance of Online Crowdsourcing Vendors: An Explanation From Transaction Cost Theory
title_fullStr	Role of Reputation in Sustainable Performance of Online Crowdsourcing Vendors: An Explanation From Transaction Cost Theory
title_full_unstemmed	Role of Reputation in Sustainable Performance of Online Crowdsourcing Vendors: An Explanation From Transaction Cost Theory
title_sort	role of reputation in sustainable performance of online crowdsourcing vendors: an explanation from transaction cost theory
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/deec6a8456974a65967d47e7ddf1e59b
work_keys_str_mv	AT xiaohan roleofreputationinsustainableperformanceofonlinecrowdsourcingvendorsanexplanationfromtransactioncosttheory AT mengxiaoxue roleofreputationinsustainableperformanceofonlinecrowdsourcingvendorsanexplanationfromtransactioncosttheory AT wenhuisong roleofreputationinsustainableperformanceofonlinecrowdsourcingvendorsanexplanationfromtransactioncosttheory
_version_	1718406715519533056

Role of Reputation in Sustainable Performance of Online Crowdsourcing Vendors: An Explanation From Transaction Cost Theory

Ejemplares similares