Developing a Framework for the Intention to Buy from Discount Stores
Objective: Discount stores are widely available in our country today. Despite the rapid popularity of discount stores across the country, few studies have been conducted to investigate customers’ behavior in these stores. The consequence of such study gaps is that there is no proper understanding of...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | FA |
| Publicado: |
University of Tehran
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/def03b9cd58146e38fc6bdae1ad64550 |
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