SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS

This research utilized theory uses and gratifications for discussing students’ behavior in taking advantages of social media. Respondents came from 3 public universities in the city of Padang. The data collection method was done by distributing questionnaires and interviews, then, the data analyzed...

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Autor principal: Andi Saputra
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Publicado: Lembaga Ilmu Pengetahuan Indonesia 2019
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Acceso en línea:https://doaj.org/article/df1f7a96482843ed8f7a95d713a15fb0
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spelling oai:doaj.org-article:df1f7a96482843ed8f7a95d713a15fb02021-12-02T17:25:37ZSURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS0125-90082301-859310.14203/j.baca.v40i2.476https://doaj.org/article/df1f7a96482843ed8f7a95d713a15fb02019-05-01T00:00:00Zhttps://jurnalbaca.pdii.lipi.go.id/index.php/baca/article/view/476https://doaj.org/toc/0125-9008https://doaj.org/toc/2301-8593This research utilized theory uses and gratifications for discussing students’ behavior in taking advantages of social media. Respondents came from 3 public universities in the city of Padang. The data collection method was done by distributing questionnaires and interviews, then, the data analyzed statistically. The results concluded that 97% of students claimed as social media active users. Based on the type of the application, the messenger/ chat app. was more preferable then the social networks. WhatsApp is the most application used. As many as 96% of respondents claimed using it. Whereas Facebook, the most preferable application uses throughout the world, is only used by 36% of respondents. A large number of WhatsApp users is in line with their goals and benefits use this content. The majority (87%) of respondents use social media as a tool of communication, in addition to information retrieval, and social interaction.Andi SaputraLembaga Ilmu Pengetahuan Indonesiaarticlesocial mediacommunicationusergratifications theoryacademic libraryBibliography. Library science. Information resourcesZENIDBaca: Jurnal Dokumentasi dan Informasi, Vol 40, Iss 2, Pp 207-216 (2019)
institution DOAJ
collection DOAJ
language EN
ID
topic social media
communication
user
gratifications theory
academic library
Bibliography. Library science. Information resources
Z
spellingShingle social media
communication
user
gratifications theory
academic library
Bibliography. Library science. Information resources
Z
Andi Saputra
SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS
description This research utilized theory uses and gratifications for discussing students’ behavior in taking advantages of social media. Respondents came from 3 public universities in the city of Padang. The data collection method was done by distributing questionnaires and interviews, then, the data analyzed statistically. The results concluded that 97% of students claimed as social media active users. Based on the type of the application, the messenger/ chat app. was more preferable then the social networks. WhatsApp is the most application used. As many as 96% of respondents claimed using it. Whereas Facebook, the most preferable application uses throughout the world, is only used by 36% of respondents. A large number of WhatsApp users is in line with their goals and benefits use this content. The majority (87%) of respondents use social media as a tool of communication, in addition to information retrieval, and social interaction.
format article
author Andi Saputra
author_facet Andi Saputra
author_sort Andi Saputra
title SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS
title_short SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS
title_full SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS
title_fullStr SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS
title_full_unstemmed SURVEI PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS
title_sort survei penggunaan media sosial di kalangan mahasiswa kota padang menggunakan teori uses and gratifications
publisher Lembaga Ilmu Pengetahuan Indonesia
publishDate 2019
url https://doaj.org/article/df1f7a96482843ed8f7a95d713a15fb0
work_keys_str_mv AT andisaputra surveipenggunaanmediasosialdikalanganmahasiswakotapadangmenggunakanteoriusesandgratifications
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