Fast Food: Gaya Hidup dan Promosi Makanan Siap Saji

As the capital city of South Sulawesi, Makassar’s economy has developed significantly. This is accompanied by mushrooming of food industry, such as catering, cafetaria and restaurant, including fast food restaurant, which can be seen from the increase number of such industry in many corners of the...

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Autor principal:	Citra Rosalyn Anwar
Formato:	article
Lenguaje:	EN ID
Publicado:	Hasanuddin University 2017
Materias:	Life style social status fast food restaurant family and promotion. Ethnology. Social and cultural anthropology GN301-674
Acceso en línea:	https://doaj.org/article/df8446a2c930492b81be5d569ec308f1
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id	oai:doaj.org-article:df8446a2c930492b81be5d569ec308f1
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spelling	oai:doaj.org-article:df8446a2c930492b81be5d569ec308f12021-11-10T13:32:03ZFast Food: Gaya Hidup dan Promosi Makanan Siap Saji10.31947/etnosia.v1i2.16152527-93192548-9747https://doaj.org/article/df8446a2c930492b81be5d569ec308f12017-04-01T00:00:00Zhttps://journal.unhas.ac.id/index.php/etnosia/article/view/1615https://doaj.org/toc/2527-9319https://doaj.org/toc/2548-9747 As the capital city of South Sulawesi, Makassar’s economy has developed significantly. This is accompanied by mushrooming of food industry, such as catering, cafetaria and restaurant, including fast food restaurant, which can be seen from the increase number of such industry in many corners of the city. This article deals with how fast food restaurant has changed people’s life style and how such restaurant is promoted in various ways by different agents. Fast food restaurants have well developed—particularly in terms of variation of menu, taste, restaurant facilities, and services—and this has attracted many, including family and fast become ‘comfort food’ for its customers. People’s eating habit has changed, fast food reataurant is one of the pioneers of such change, from making fast food restaurant just as a dining area to become a place where people can eat and relax. Fast food restaurant was promoted not only by the restauran itself in various ways (i.e. advertisements, meal packages, payment methods in cooperation with certain banks, internal services, etc.), but also by the family from mother to children (and other members of the family and visa versa) through various occasion (i.e. eating out on the weekend, birthday party, arisan, etc.). The health information which concerning nutrition of fast food is poorly understood by the family. Despite the fact that nutrition and health aspects of fast food are considered, they are not really the primary matter of concern, reflecting the lack of awareness regarding nutricious and healthy food. Citra Rosalyn AnwarHasanuddin UniversityarticleLife stylesocial statusfast food restaurantfamilyand promotion.Ethnology. Social and cultural anthropologyGN301-674ENIDEtnosia, Vol 1, Iss 2 (2017)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	Life style social status fast food restaurant family and promotion. Ethnology. Social and cultural anthropology GN301-674
spellingShingle	Life style social status fast food restaurant family and promotion. Ethnology. Social and cultural anthropology GN301-674 Citra Rosalyn Anwar Fast Food: Gaya Hidup dan Promosi Makanan Siap Saji
description	As the capital city of South Sulawesi, Makassar’s economy has developed significantly. This is accompanied by mushrooming of food industry, such as catering, cafetaria and restaurant, including fast food restaurant, which can be seen from the increase number of such industry in many corners of the city. This article deals with how fast food restaurant has changed people’s life style and how such restaurant is promoted in various ways by different agents. Fast food restaurants have well developed—particularly in terms of variation of menu, taste, restaurant facilities, and services—and this has attracted many, including family and fast become ‘comfort food’ for its customers. People’s eating habit has changed, fast food reataurant is one of the pioneers of such change, from making fast food restaurant just as a dining area to become a place where people can eat and relax. Fast food restaurant was promoted not only by the restauran itself in various ways (i.e. advertisements, meal packages, payment methods in cooperation with certain banks, internal services, etc.), but also by the family from mother to children (and other members of the family and visa versa) through various occasion (i.e. eating out on the weekend, birthday party, arisan, etc.). The health information which concerning nutrition of fast food is poorly understood by the family. Despite the fact that nutrition and health aspects of fast food are considered, they are not really the primary matter of concern, reflecting the lack of awareness regarding nutricious and healthy food.
format	article
author	Citra Rosalyn Anwar
author_facet	Citra Rosalyn Anwar
author_sort	Citra Rosalyn Anwar
title	Fast Food: Gaya Hidup dan Promosi Makanan Siap Saji
title_short	Fast Food: Gaya Hidup dan Promosi Makanan Siap Saji
title_full	Fast Food: Gaya Hidup dan Promosi Makanan Siap Saji
title_fullStr	Fast Food: Gaya Hidup dan Promosi Makanan Siap Saji
title_full_unstemmed	Fast Food: Gaya Hidup dan Promosi Makanan Siap Saji
title_sort	fast food: gaya hidup dan promosi makanan siap saji
publisher	Hasanuddin University
publishDate	2017
url	https://doaj.org/article/df8446a2c930492b81be5d569ec308f1
work_keys_str_mv	AT citrarosalynanwar fastfoodgayahidupdanpromosimakanansiapsaji
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Fast Food: Gaya Hidup dan Promosi Makanan Siap Saji

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