The cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.

Social change campaigns often entail raising awareness of harm caused by people's behavior. For example, campaigns to reduce meat eating frequently highlight the suffering endured by animals. Such messages may simultaneously attribute moral blame to individuals for causing the harm described. G...

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Autores principales:	Deborah Shulman, Mor Shnitzer-Akuka, Michal Reifen-Tagar
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/e078cb8f2cd24af38e9aa0c731396b9e
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spelling	oai:doaj.org-article:e078cb8f2cd24af38e9aa0c731396b9e2021-12-02T20:14:54ZThe cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.1932-620310.1371/journal.pone.0254375https://doaj.org/article/e078cb8f2cd24af38e9aa0c731396b9e2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0254375https://doaj.org/toc/1932-6203Social change campaigns often entail raising awareness of harm caused by people's behavior. For example, campaigns to reduce meat eating frequently highlight the suffering endured by animals. Such messages may simultaneously attribute moral blame to individuals for causing the harm described. Given people's motivation to protect their moral self-image, we expected that information about the suffering of animals in the meat industry presented with a blaming (versus absolving) frame would generate greater defensiveness and correspondingly resistance to change in support of vegnism (veganism/vegetarianism). We ran three studies to test this expectation. In two studies, we found that raising awareness of animal suffering using a blaming frame increased defensiveness, leading to lower vegn-supporting attitudes and behavioral intentions. In one study, our hypothesis was not supported, however, a mini-meta analysis across the three studies suggests the overall pattern is robust. This work expands our understanding of the role of moral self-image preservation in defensiveness and resistance to change, and has applied relevance for the development of effective communication strategies in social and moral campaigns.Deborah ShulmanMor Shnitzer-AkukaMichal Reifen-TagarPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 8, p e0254375 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Deborah Shulman Mor Shnitzer-Akuka Michal Reifen-Tagar The cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.
description	Social change campaigns often entail raising awareness of harm caused by people's behavior. For example, campaigns to reduce meat eating frequently highlight the suffering endured by animals. Such messages may simultaneously attribute moral blame to individuals for causing the harm described. Given people's motivation to protect their moral self-image, we expected that information about the suffering of animals in the meat industry presented with a blaming (versus absolving) frame would generate greater defensiveness and correspondingly resistance to change in support of vegnism (veganism/vegetarianism). We ran three studies to test this expectation. In two studies, we found that raising awareness of animal suffering using a blaming frame increased defensiveness, leading to lower vegn-supporting attitudes and behavioral intentions. In one study, our hypothesis was not supported, however, a mini-meta analysis across the three studies suggests the overall pattern is robust. This work expands our understanding of the role of moral self-image preservation in defensiveness and resistance to change, and has applied relevance for the development of effective communication strategies in social and moral campaigns.
format	article
author	Deborah Shulman Mor Shnitzer-Akuka Michal Reifen-Tagar
author_facet	Deborah Shulman Mor Shnitzer-Akuka Michal Reifen-Tagar
author_sort	Deborah Shulman
title	The cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.
title_short	The cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.
title_full	The cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.
title_fullStr	The cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.
title_full_unstemmed	The cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.
title_sort	cost of attributing moral blame: defensiveness and resistance to change when raising awareness to animal suffering in factory farming.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/e078cb8f2cd24af38e9aa0c731396b9e
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The cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.

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