Three clusters of content-audience associations in expression of racial prejudice while consuming online television news.

It is well investigated that the expression of racial prejudice is often induced by news coverage on the internet, and the exposure to media contributes to the cultivation of long-term prejudice. However, there is a lack of information regarding the immediate effects of news delivered through televi...

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Autores principales:	Masanori Takano, Fumiaki Taka, Soichiro Morishita, Tomosato Nishi, Yuki Ogawa
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/e0abfe0650904d809d30e3c55f2bc900
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spelling	oai:doaj.org-article:e0abfe0650904d809d30e3c55f2bc9002021-12-02T20:06:30ZThree clusters of content-audience associations in expression of racial prejudice while consuming online television news.1932-620310.1371/journal.pone.0255101https://doaj.org/article/e0abfe0650904d809d30e3c55f2bc9002021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0255101https://doaj.org/toc/1932-6203It is well investigated that the expression of racial prejudice is often induced by news coverage on the internet, and the exposure to media contributes to the cultivation of long-term prejudice. However, there is a lack of information regarding the immediate effects of news delivered through television or television-like media on the expression of racial prejudice. This study provides a framework for understanding such effects by focusing on content-audience associations using the logs of an "online television" service, which provides television-like content and user experiences. With these logs, we found an association between the news-watching and comment-posting behaviors. Consequently, logs relevant to two distinct forms of racism, modern and old-fashioned racism, were extracted. Using mathematical modeling, which considers the different levels of program inducements to racist expression, personal inclinations of audiences to racism, and certainty of prediction of audience behaviors, we found three associative patterns between the news programs and audiences. The relevance of the topics covered to the basic beliefs of each form of racism was characterized into three clusters: expression as a reaction to news that is directly relevant to the basic beliefs of racism with weak inducements by non-bigots, minority abuse by distorting the meanings of news content indirectly relevant to the beliefs but with strong inducements by audiences with a strong bias, and racial toxic opinions independent of the news content by clear bigots. Our findings provide implications for inhibiting the expression of online prejudice based on the characteristics of these patterns.Masanori TakanoFumiaki TakaSoichiro MorishitaTomosato NishiYuki OgawaPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 7, p e0255101 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Masanori Takano Fumiaki Taka Soichiro Morishita Tomosato Nishi Yuki Ogawa Three clusters of content-audience associations in expression of racial prejudice while consuming online television news.
description	It is well investigated that the expression of racial prejudice is often induced by news coverage on the internet, and the exposure to media contributes to the cultivation of long-term prejudice. However, there is a lack of information regarding the immediate effects of news delivered through television or television-like media on the expression of racial prejudice. This study provides a framework for understanding such effects by focusing on content-audience associations using the logs of an "online television" service, which provides television-like content and user experiences. With these logs, we found an association between the news-watching and comment-posting behaviors. Consequently, logs relevant to two distinct forms of racism, modern and old-fashioned racism, were extracted. Using mathematical modeling, which considers the different levels of program inducements to racist expression, personal inclinations of audiences to racism, and certainty of prediction of audience behaviors, we found three associative patterns between the news programs and audiences. The relevance of the topics covered to the basic beliefs of each form of racism was characterized into three clusters: expression as a reaction to news that is directly relevant to the basic beliefs of racism with weak inducements by non-bigots, minority abuse by distorting the meanings of news content indirectly relevant to the beliefs but with strong inducements by audiences with a strong bias, and racial toxic opinions independent of the news content by clear bigots. Our findings provide implications for inhibiting the expression of online prejudice based on the characteristics of these patterns.
format	article
author	Masanori Takano Fumiaki Taka Soichiro Morishita Tomosato Nishi Yuki Ogawa
author_facet	Masanori Takano Fumiaki Taka Soichiro Morishita Tomosato Nishi Yuki Ogawa
author_sort	Masanori Takano
title	Three clusters of content-audience associations in expression of racial prejudice while consuming online television news.
title_short	Three clusters of content-audience associations in expression of racial prejudice while consuming online television news.
title_full	Three clusters of content-audience associations in expression of racial prejudice while consuming online television news.
title_fullStr	Three clusters of content-audience associations in expression of racial prejudice while consuming online television news.
title_full_unstemmed	Three clusters of content-audience associations in expression of racial prejudice while consuming online television news.
title_sort	three clusters of content-audience associations in expression of racial prejudice while consuming online television news.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/e0abfe0650904d809d30e3c55f2bc900
work_keys_str_mv	AT masanoritakano threeclustersofcontentaudienceassociationsinexpressionofracialprejudicewhileconsumingonlinetelevisionnews AT fumiakitaka threeclustersofcontentaudienceassociationsinexpressionofracialprejudicewhileconsumingonlinetelevisionnews AT soichiromorishita threeclustersofcontentaudienceassociationsinexpressionofracialprejudicewhileconsumingonlinetelevisionnews AT tomosatonishi threeclustersofcontentaudienceassociationsinexpressionofracialprejudicewhileconsumingonlinetelevisionnews AT yukiogawa threeclustersofcontentaudienceassociationsinexpressionofracialprejudicewhileconsumingonlinetelevisionnews
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Three clusters of content-audience associations in expression of racial prejudice while consuming online television news.

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