Application of factor analysis in company management – selected examples related to competitiveness and market success

Factor analysis is a standard statistical technique for reducing data dimensionality, which is widely used in sociology, psychology, and demography. Also, financial and insurance institutions commonly use such a technique for marketing research. In recent years, factor analysis has been used, at the...

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Autores principales: Jurczak Jolanta, Jurczak Grzegorz
Formato: article
Lenguaje:EN
Publicado: Sciendo 2021
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Acceso en línea:https://doaj.org/article/e0ba7a87cd5c493a92f9ac06e81276dc
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