Temporal oscillations in preference strength provide evidence for an open system model of constructed preference

Abstract The decision process is often conceptualized as a constructive process in which a decision maker accumulates information to form preferences about the choice options and ultimately make a response. Here we examine how these constructive processes unfold by tracking dynamic changes in prefer...

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Autores principales:	Peter D. Kvam, Jerome R. Busemeyer, Timothy J. Pleskac
Formato:	article
Lenguaje:	EN
Publicado:	Nature Portfolio 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/e18a9040534442db9f4ac54cfdc1b3b7
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spelling	oai:doaj.org-article:e18a9040534442db9f4ac54cfdc1b3b72021-12-02T18:02:47ZTemporal oscillations in preference strength provide evidence for an open system model of constructed preference10.1038/s41598-021-87659-02045-2322https://doaj.org/article/e18a9040534442db9f4ac54cfdc1b3b72021-04-01T00:00:00Zhttps://doi.org/10.1038/s41598-021-87659-0https://doaj.org/toc/2045-2322Abstract The decision process is often conceptualized as a constructive process in which a decision maker accumulates information to form preferences about the choice options and ultimately make a response. Here we examine how these constructive processes unfold by tracking dynamic changes in preference strength. Across two experiments, we observed that mean preference strength systematically oscillated over time and found that eliciting a choice early in time strongly affected the pattern of preference oscillation later in time. Preferences following choices oscillated between being stronger than those without prior choice and being weaker than those without choice. To account for these phenomena, we develop an open system dynamic model which merges the dynamics of Markov random walk processes with those of quantum walk processes. This model incorporates two sources of uncertainty: epistemic uncertainty about what preference state a decision maker has at a particular point in time; and ontic uncertainty about what decision or judgment will be observed when a person has some preference state. Representing these two sources of uncertainty allows the model to account for the oscillations in preference as well as the effect of choice on preference formation.Peter D. KvamJerome R. BusemeyerTimothy J. PleskacNature PortfolioarticleMedicineRScienceQENScientific Reports, Vol 11, Iss 1, Pp 1-15 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Peter D. Kvam Jerome R. Busemeyer Timothy J. Pleskac Temporal oscillations in preference strength provide evidence for an open system model of constructed preference
description	Abstract The decision process is often conceptualized as a constructive process in which a decision maker accumulates information to form preferences about the choice options and ultimately make a response. Here we examine how these constructive processes unfold by tracking dynamic changes in preference strength. Across two experiments, we observed that mean preference strength systematically oscillated over time and found that eliciting a choice early in time strongly affected the pattern of preference oscillation later in time. Preferences following choices oscillated between being stronger than those without prior choice and being weaker than those without choice. To account for these phenomena, we develop an open system dynamic model which merges the dynamics of Markov random walk processes with those of quantum walk processes. This model incorporates two sources of uncertainty: epistemic uncertainty about what preference state a decision maker has at a particular point in time; and ontic uncertainty about what decision or judgment will be observed when a person has some preference state. Representing these two sources of uncertainty allows the model to account for the oscillations in preference as well as the effect of choice on preference formation.
format	article
author	Peter D. Kvam Jerome R. Busemeyer Timothy J. Pleskac
author_facet	Peter D. Kvam Jerome R. Busemeyer Timothy J. Pleskac
author_sort	Peter D. Kvam
title	Temporal oscillations in preference strength provide evidence for an open system model of constructed preference
title_short	Temporal oscillations in preference strength provide evidence for an open system model of constructed preference
title_full	Temporal oscillations in preference strength provide evidence for an open system model of constructed preference
title_fullStr	Temporal oscillations in preference strength provide evidence for an open system model of constructed preference
title_full_unstemmed	Temporal oscillations in preference strength provide evidence for an open system model of constructed preference
title_sort	temporal oscillations in preference strength provide evidence for an open system model of constructed preference
publisher	Nature Portfolio
publishDate	2021
url	https://doaj.org/article/e18a9040534442db9f4ac54cfdc1b3b7
work_keys_str_mv	AT peterdkvam temporaloscillationsinpreferencestrengthprovideevidenceforanopensystemmodelofconstructedpreference AT jeromerbusemeyer temporaloscillationsinpreferencestrengthprovideevidenceforanopensystemmodelofconstructedpreference AT timothyjpleskac temporaloscillationsinpreferencestrengthprovideevidenceforanopensystemmodelofconstructedpreference
_version_	1718378899927203840

Temporal oscillations in preference strength provide evidence for an open system model of constructed preference

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