Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities

The purpose of this study was to analyze the relations of conspicuous consumption tendency, self-expression satisfaction, and SNS use satisfaction of Gen Z through SNS activities. For a week from 17–23 March 2021, an online survey was conducted targeting the enrolled students of university in Chungc...

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Autores principales:	Seung-A. Shin, Jong-Oh Jang, Jong-Kul Kim, Eun-Hyung Cho
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	Generation Z conspicuous consumption propensity self-expression satisfaction SNS using satisfaction Medicine R
Acceso en línea:	https://doaj.org/article/e19ce306fb324666932cdebada8e7274
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spelling	oai:doaj.org-article:e19ce306fb324666932cdebada8e72742021-11-25T17:49:58ZRelations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities10.3390/ijerph1822119791660-46011661-7827https://doaj.org/article/e19ce306fb324666932cdebada8e72742021-11-01T00:00:00Zhttps://www.mdpi.com/1660-4601/18/22/11979https://doaj.org/toc/1661-7827https://doaj.org/toc/1660-4601The purpose of this study was to analyze the relations of conspicuous consumption tendency, self-expression satisfaction, and SNS use satisfaction of Gen Z through SNS activities. For a week from 17–23 March 2021, an online survey was conducted targeting the enrolled students of university in Chungcheongnam-do. Out of a total of 398 questionnaires, a total of 394 questionnaires (98.9%) were used for the final analysis after excluding four questionnaires with low reliability. This study was analyzed using SPSS by IBM 23.0(New York, NY, USA) and AMOS 21.0 (New York, NY, USA). In the results of this study, first, the factors such as imported goods/famous brands, high-priced articles, and status symbol except for pursuit of trend of conspicuous consumption tendency had significant effects on the self-expression satisfaction. Second, the factors such as imported goods/famous brands, high-priced articles, and status symbol except for pursuit of trend of conspicuous consumption tendency of Gen Z through SNS activities had significant effects on the SNS use satisfaction. Third, the self-expression satisfaction of Gen Z through SNS had significant effects on the SNS use satisfaction.Seung-A. ShinJong-Oh JangJong-Kul KimEun-Hyung ChoMDPI AGarticleGeneration Zconspicuous consumption propensityself-expression satisfactionSNS using satisfactionMedicineRENInternational Journal of Environmental Research and Public Health, Vol 18, Iss 11979, p 11979 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Generation Z conspicuous consumption propensity self-expression satisfaction SNS using satisfaction Medicine R
spellingShingle	Generation Z conspicuous consumption propensity self-expression satisfaction SNS using satisfaction Medicine R Seung-A. Shin Jong-Oh Jang Jong-Kul Kim Eun-Hyung Cho Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities
description	The purpose of this study was to analyze the relations of conspicuous consumption tendency, self-expression satisfaction, and SNS use satisfaction of Gen Z through SNS activities. For a week from 17–23 March 2021, an online survey was conducted targeting the enrolled students of university in Chungcheongnam-do. Out of a total of 398 questionnaires, a total of 394 questionnaires (98.9%) were used for the final analysis after excluding four questionnaires with low reliability. This study was analyzed using SPSS by IBM 23.0(New York, NY, USA) and AMOS 21.0 (New York, NY, USA). In the results of this study, first, the factors such as imported goods/famous brands, high-priced articles, and status symbol except for pursuit of trend of conspicuous consumption tendency had significant effects on the self-expression satisfaction. Second, the factors such as imported goods/famous brands, high-priced articles, and status symbol except for pursuit of trend of conspicuous consumption tendency of Gen Z through SNS activities had significant effects on the SNS use satisfaction. Third, the self-expression satisfaction of Gen Z through SNS had significant effects on the SNS use satisfaction.
format	article
author	Seung-A. Shin Jong-Oh Jang Jong-Kul Kim Eun-Hyung Cho
author_facet	Seung-A. Shin Jong-Oh Jang Jong-Kul Kim Eun-Hyung Cho
author_sort	Seung-A. Shin
title	Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities
title_short	Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities
title_full	Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities
title_fullStr	Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities
title_full_unstemmed	Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities
title_sort	relations of conspicuous consumption tendency, self-expression satisfaction, and sns use satisfaction of gen z through sns activities
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/e19ce306fb324666932cdebada8e7274
work_keys_str_mv	AT seungashin relationsofconspicuousconsumptiontendencyselfexpressionsatisfactionandsnsusesatisfactionofgenzthroughsnsactivities AT jongohjang relationsofconspicuousconsumptiontendencyselfexpressionsatisfactionandsnsusesatisfactionofgenzthroughsnsactivities AT jongkulkim relationsofconspicuousconsumptiontendencyselfexpressionsatisfactionandsnsusesatisfactionofgenzthroughsnsactivities AT eunhyungcho relationsofconspicuousconsumptiontendencyselfexpressionsatisfactionandsnsusesatisfactionofgenzthroughsnsactivities
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Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities

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