Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study

With the accelerating advances in artificial intelligence (AI) technologies, the rising demand for the intelligent personal assistant is expected to rapidly increase in the following decades. As customer loyalty has become a critical element in gaining a competitive advantage and many marketers pay...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Chia-Chi Sun
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	artificial intelligence intelligent personal assistant customer innovativeness perceived value customer loyalty product knowledge Technology T Engineering (General). Civil engineering (General) TA1-2040 Biology (General) QH301-705.5 Physics QC1-999 Chemistry QD1-999
Acceso en línea:	https://doaj.org/article/e1a56b90627044e9b0749c18975dd9c0
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:e1a56b90627044e9b0749c18975dd9c0
record_format	dspace
spelling	oai:doaj.org-article:e1a56b90627044e9b0749c18975dd9c02021-11-25T16:33:16ZAnalyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study10.3390/app1122106182076-3417https://doaj.org/article/e1a56b90627044e9b0749c18975dd9c02021-11-01T00:00:00Zhttps://www.mdpi.com/2076-3417/11/22/10618https://doaj.org/toc/2076-3417With the accelerating advances in artificial intelligence (AI) technologies, the rising demand for the intelligent personal assistant is expected to rapidly increase in the following decades. As customer loyalty has become a critical element in gaining a competitive advantage and many marketers pay great attention to it, this research aims to explore the factors that directly affect customer loyalty toward the intelligent personal assistant. The main motivation is to investigate and identify the direct effects that variables such as customer innovativeness and perceived value have on customer loyalty. Additionally, both product knowledge and corporate image will be examined as moderators. The results obtained demonstrate that perceived value has a positive influence on customer loyalty. Furthermore, product knowledge moderates the influence of functional and hedonic innovativeness on customer satisfaction. The study’s main contributions provide a better understanding of customer loyalty. This research aims to be viewed as a specific guide to provide effective practices that companies should implement to help them reallocate resources appropriately and enhance customer value creation. The results indicate that the higher the level of customer perceived value, the better the customer loyalty will be. The findings represent that corporate image has a positive moderating effect on the influence of customer innovativeness on perceived value. This study draws on the outcomes of administrative suggestions and recommends a few observational strategies to improve the monetary administration in the intelligent personal assistant industry.Chia-Chi SunMDPI AGarticleartificial intelligenceintelligent personal assistantcustomer innovativenessperceived valuecustomer loyaltyproduct knowledgeTechnologyTEngineering (General). Civil engineering (General)TA1-2040Biology (General)QH301-705.5PhysicsQC1-999ChemistryQD1-999ENApplied Sciences, Vol 11, Iss 10618, p 10618 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	artificial intelligence intelligent personal assistant customer innovativeness perceived value customer loyalty product knowledge Technology T Engineering (General). Civil engineering (General) TA1-2040 Biology (General) QH301-705.5 Physics QC1-999 Chemistry QD1-999
spellingShingle	artificial intelligence intelligent personal assistant customer innovativeness perceived value customer loyalty product knowledge Technology T Engineering (General). Civil engineering (General) TA1-2040 Biology (General) QH301-705.5 Physics QC1-999 Chemistry QD1-999 Chia-Chi Sun Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study
description	With the accelerating advances in artificial intelligence (AI) technologies, the rising demand for the intelligent personal assistant is expected to rapidly increase in the following decades. As customer loyalty has become a critical element in gaining a competitive advantage and many marketers pay great attention to it, this research aims to explore the factors that directly affect customer loyalty toward the intelligent personal assistant. The main motivation is to investigate and identify the direct effects that variables such as customer innovativeness and perceived value have on customer loyalty. Additionally, both product knowledge and corporate image will be examined as moderators. The results obtained demonstrate that perceived value has a positive influence on customer loyalty. Furthermore, product knowledge moderates the influence of functional and hedonic innovativeness on customer satisfaction. The study’s main contributions provide a better understanding of customer loyalty. This research aims to be viewed as a specific guide to provide effective practices that companies should implement to help them reallocate resources appropriately and enhance customer value creation. The results indicate that the higher the level of customer perceived value, the better the customer loyalty will be. The findings represent that corporate image has a positive moderating effect on the influence of customer innovativeness on perceived value. This study draws on the outcomes of administrative suggestions and recommends a few observational strategies to improve the monetary administration in the intelligent personal assistant industry.
format	article
author	Chia-Chi Sun
author_facet	Chia-Chi Sun
author_sort	Chia-Chi Sun
title	Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study
title_short	Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study
title_full	Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study
title_fullStr	Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study
title_full_unstemmed	Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study
title_sort	analyzing determinants for adoption of intelligent personal assistant: an empirical study
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/e1a56b90627044e9b0749c18975dd9c0
work_keys_str_mv	AT chiachisun analyzingdeterminantsforadoptionofintelligentpersonalassistantanempiricalstudy
_version_	1718413171238109184

Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study

Ejemplares similares