Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study
With the accelerating advances in artificial intelligence (AI) technologies, the rising demand for the intelligent personal assistant is expected to rapidly increase in the following decades. As customer loyalty has become a critical element in gaining a competitive advantage and many marketers pay...
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| Format: | article |
| Language: | EN |
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MDPI AG
2021
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| Online Access: | https://doaj.org/article/e1a56b90627044e9b0749c18975dd9c0 |
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