Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China

This paper identifies salient beliefs that influence e-bike couriers’ traffic violation behavior based on the theory of planned behavior (TPB). Two surveys were conducted in Nanjing, China, in 2018. The first survey extracted the key psychological beliefs, which were used to design a questionnaire....

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Autores principales:	Qian Cheng, Wei Deng, Qizhou Hu
Formato:	article
Lenguaje:	EN
Publicado:	Hindawi-Wiley 2021
Materias:	Transportation engineering TA1001-1280 Transportation and communications HE1-9990
Acceso en línea:	https://doaj.org/article/e1dd9f62ccd5437f9cf15aad5cb93936
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spelling	oai:doaj.org-article:e1dd9f62ccd5437f9cf15aad5cb939362021-11-22T01:11:38ZUsing the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China2042-319510.1155/2021/2427614https://doaj.org/article/e1dd9f62ccd5437f9cf15aad5cb939362021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/2427614https://doaj.org/toc/2042-3195This paper identifies salient beliefs that influence e-bike couriers’ traffic violation behavior based on the theory of planned behavior (TPB). Two surveys were conducted in Nanjing, China, in 2018. The first survey extracted the key psychological beliefs, which were used to design a questionnaire. The second survey assessed TPB components and reported e-bike couriers’ traffic violation behavior. A structural equation model was adopted to analyze the data. The results revealed that attitudes, descriptive norms, and perceived behavioral control explained 55.7% of the variance in intention to perform traffic violation behavior, and intentions together with perceived behavior control accounted for 28.5% of the variance in self-reported violation riding behavior. All of the belief composites had strong direct impacts on their respective TPB constructs. Salient beliefs were applied to develop effective intervention strategies. Age, education level, whether one possessed a driver’s license, and past traffic violation behaviors had significant effects on belief composites and behavior. The quantitative analysis results obtained in the study can provide theoretical support for designing more effective interventions for reducing the traffic violation rate of e-bike couriers.Qian ChengWei DengQizhou HuHindawi-WileyarticleTransportation engineeringTA1001-1280Transportation and communicationsHE1-9990ENJournal of Advanced Transportation, Vol 2021 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Transportation engineering TA1001-1280 Transportation and communications HE1-9990
spellingShingle	Transportation engineering TA1001-1280 Transportation and communications HE1-9990 Qian Cheng Wei Deng Qizhou Hu Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China
description	This paper identifies salient beliefs that influence e-bike couriers’ traffic violation behavior based on the theory of planned behavior (TPB). Two surveys were conducted in Nanjing, China, in 2018. The first survey extracted the key psychological beliefs, which were used to design a questionnaire. The second survey assessed TPB components and reported e-bike couriers’ traffic violation behavior. A structural equation model was adopted to analyze the data. The results revealed that attitudes, descriptive norms, and perceived behavioral control explained 55.7% of the variance in intention to perform traffic violation behavior, and intentions together with perceived behavior control accounted for 28.5% of the variance in self-reported violation riding behavior. All of the belief composites had strong direct impacts on their respective TPB constructs. Salient beliefs were applied to develop effective intervention strategies. Age, education level, whether one possessed a driver’s license, and past traffic violation behaviors had significant effects on belief composites and behavior. The quantitative analysis results obtained in the study can provide theoretical support for designing more effective interventions for reducing the traffic violation rate of e-bike couriers.
format	article
author	Qian Cheng Wei Deng Qizhou Hu
author_facet	Qian Cheng Wei Deng Qizhou Hu
author_sort	Qian Cheng
title	Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China
title_short	Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China
title_full	Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China
title_fullStr	Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China
title_full_unstemmed	Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China
title_sort	using the theory of planned behavior to understand traffic violation behaviors in e-bike couriers in china
publisher	Hindawi-Wiley
publishDate	2021
url	https://doaj.org/article/e1dd9f62ccd5437f9cf15aad5cb93936
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Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China

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