Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience

Abstract. Mohd-Asri NF, Kamaluddin SN, Dharmalingam S, Idris WMR, Md-Zain BM. 2021. Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience. Biodiversitas 22: 1543-1549. Ecotourism has been identified as one of the alternative ways of boosting a region's econ...

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Autores principales:	NABILA FARHANA MOHD-ASRI, SITI NORSYUHADA KAMALUDDIN, SABAPATHY DHARMALINGAM, WAN MOHD RAZI IDRIS, BADRUL MUNIR MD ZAIN
Formato:	article
Lenguaje:	EN
Publicado:	MBI & UNS Solo 2021
Materias:	primate ecotourism, orangutan, expressive valuation, willingness to pay, primate conservation Biology (General) QH301-705.5
Acceso en línea:	https://doaj.org/article/e237d1c8ab4f46449ffa27e6f4312dd6
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spelling	oai:doaj.org-article:e237d1c8ab4f46449ffa27e6f4312dd62021-11-22T00:56:36ZValuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience1412-033X2085-472210.13057/biodiv/d220360https://doaj.org/article/e237d1c8ab4f46449ffa27e6f4312dd62021-03-01T00:00:00Zhttps://smujo.id/biodiv/article/view/7918https://doaj.org/toc/1412-033Xhttps://doaj.org/toc/2085-4722Abstract. Mohd-Asri NF, Kamaluddin SN, Dharmalingam S, Idris WMR, Md-Zain BM. 2021. Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience. Biodiversitas 22: 1543-1549. Ecotourism has been identified as one of the alternative ways of boosting a region's economic status and highlighting the necessity of a healthier tourism sector. Bukit Merah Orang Utan Island (BMOUI) is the only ex-situ conservation center promoting primate ecotourism on the Malay Peninsula. We conducted a primate ecotourism survey at BMOUI to determine six ecotourism expressive valuations for describing the quality of tourists’ visits to BMOUI and estimating tourist’s willingness to pay (WTP) in relation to the entrance fee. Surveys were completed by 100 randomly selected respondents aged at least 18 years. Likert scale items and Cronbach’s alpha were used in the data analyses. Six ecotourism experiences (hedonic, interaction, novelty, comfort, stimulation, and safety values) were further analyzed using statistical software. The results showed that visitors experienced moderate hedonic experience (44.8%), moderate interactive value (42.35%), moderate novelty value (42.5%), medium comfort value (42.5%), medium stimulation value (42.7%), and low security value (37.15%). In addition, the mean WTP, determined by the bidding process, was about RM54.90 per visitor for each visit. The findings of ecotourism experiences and the estimated price can provide important information to BMOUI administrators. This study will contribute indirectly to upgrading the level of awareness of primate conservation aspects among tourists, entrepreneurs, and locals.NABILA FARHANA MOHD-ASRISITI NORSYUHADA KAMALUDDINSABAPATHY DHARMALINGAMWAN MOHD RAZI IDRISBADRUL MUNIR MD ZAINMBI & UNS Soloarticleprimate ecotourism, orangutan, expressive valuation, willingness to pay, primate conservationBiology (General)QH301-705.5ENBiodiversitas, Vol 22, Iss 3 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	primate ecotourism, orangutan, expressive valuation, willingness to pay, primate conservation Biology (General) QH301-705.5
spellingShingle	primate ecotourism, orangutan, expressive valuation, willingness to pay, primate conservation Biology (General) QH301-705.5 NABILA FARHANA MOHD-ASRI SITI NORSYUHADA KAMALUDDIN SABAPATHY DHARMALINGAM WAN MOHD RAZI IDRIS BADRUL MUNIR MD ZAIN Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience
description	Abstract. Mohd-Asri NF, Kamaluddin SN, Dharmalingam S, Idris WMR, Md-Zain BM. 2021. Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience. Biodiversitas 22: 1543-1549. Ecotourism has been identified as one of the alternative ways of boosting a region's economic status and highlighting the necessity of a healthier tourism sector. Bukit Merah Orang Utan Island (BMOUI) is the only ex-situ conservation center promoting primate ecotourism on the Malay Peninsula. We conducted a primate ecotourism survey at BMOUI to determine six ecotourism expressive valuations for describing the quality of tourists’ visits to BMOUI and estimating tourist’s willingness to pay (WTP) in relation to the entrance fee. Surveys were completed by 100 randomly selected respondents aged at least 18 years. Likert scale items and Cronbach’s alpha were used in the data analyses. Six ecotourism experiences (hedonic, interaction, novelty, comfort, stimulation, and safety values) were further analyzed using statistical software. The results showed that visitors experienced moderate hedonic experience (44.8%), moderate interactive value (42.35%), moderate novelty value (42.5%), medium comfort value (42.5%), medium stimulation value (42.7%), and low security value (37.15%). In addition, the mean WTP, determined by the bidding process, was about RM54.90 per visitor for each visit. The findings of ecotourism experiences and the estimated price can provide important information to BMOUI administrators. This study will contribute indirectly to upgrading the level of awareness of primate conservation aspects among tourists, entrepreneurs, and locals.
format	article
author	NABILA FARHANA MOHD-ASRI SITI NORSYUHADA KAMALUDDIN SABAPATHY DHARMALINGAM WAN MOHD RAZI IDRIS BADRUL MUNIR MD ZAIN
author_facet	NABILA FARHANA MOHD-ASRI SITI NORSYUHADA KAMALUDDIN SABAPATHY DHARMALINGAM WAN MOHD RAZI IDRIS BADRUL MUNIR MD ZAIN
author_sort	NABILA FARHANA MOHD-ASRI
title	Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience
title_short	Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience
title_full	Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience
title_fullStr	Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience
title_full_unstemmed	Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience
title_sort	valuing ecotourism in bukit merah orang utan island, malaysia based on visitors’ experience
publisher	MBI & UNS Solo
publishDate	2021
url	https://doaj.org/article/e237d1c8ab4f46449ffa27e6f4312dd6
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Valuing ecotourism in Bukit Merah Orang Utan Island, Malaysia based on visitors’ experience

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