Measuring Americans’ Comfort With Research Uses of Their Social Media Data

Research using online datasets from social media platforms continues to grow in prominence, but recent research suggests that platform users are sometimes uncomfortable with the ways their posts and content are used in research studies. While previous research has suggested that a variety of context...

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Autores principales:	Sarah Gilbert, Jessica Vitak, Katie Shilton
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/e24a385610564384ba28b33080be740c
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spelling	oai:doaj.org-article:e24a385610564384ba28b33080be740c2021-11-12T09:33:22ZMeasuring Americans’ Comfort With Research Uses of Their Social Media Data2056-305110.1177/20563051211033824https://doaj.org/article/e24a385610564384ba28b33080be740c2021-07-01T00:00:00Zhttps://doi.org/10.1177/20563051211033824https://doaj.org/toc/2056-3051Research using online datasets from social media platforms continues to grow in prominence, but recent research suggests that platform users are sometimes uncomfortable with the ways their posts and content are used in research studies. While previous research has suggested that a variety of contextual variables may influence this discomfort, such factors have yet to be isolated and compared. In this article, we present results from a factorial vignette survey of American Facebook users. Findings reveal that researcher domain, content type, purpose of data use, and awareness of data collection all impact respondents’ comfort—measured via judgments of acceptability and concern—with diverse data uses. We provide guidance to researchers and ethics review boards about the ways that user reactions to research uses of their data can serve as a cue for identifying sensitive data types and uses.Sarah GilbertJessica VitakKatie ShiltonSAGE PublishingarticleCommunication. Mass mediaP87-96ENSocial Media + Society, Vol 7 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Communication. Mass media P87-96
spellingShingle	Communication. Mass media P87-96 Sarah Gilbert Jessica Vitak Katie Shilton Measuring Americans’ Comfort With Research Uses of Their Social Media Data
description	Research using online datasets from social media platforms continues to grow in prominence, but recent research suggests that platform users are sometimes uncomfortable with the ways their posts and content are used in research studies. While previous research has suggested that a variety of contextual variables may influence this discomfort, such factors have yet to be isolated and compared. In this article, we present results from a factorial vignette survey of American Facebook users. Findings reveal that researcher domain, content type, purpose of data use, and awareness of data collection all impact respondents’ comfort—measured via judgments of acceptability and concern—with diverse data uses. We provide guidance to researchers and ethics review boards about the ways that user reactions to research uses of their data can serve as a cue for identifying sensitive data types and uses.
format	article
author	Sarah Gilbert Jessica Vitak Katie Shilton
author_facet	Sarah Gilbert Jessica Vitak Katie Shilton
author_sort	Sarah Gilbert
title	Measuring Americans’ Comfort With Research Uses of Their Social Media Data
title_short	Measuring Americans’ Comfort With Research Uses of Their Social Media Data
title_full	Measuring Americans’ Comfort With Research Uses of Their Social Media Data
title_fullStr	Measuring Americans’ Comfort With Research Uses of Their Social Media Data
title_full_unstemmed	Measuring Americans’ Comfort With Research Uses of Their Social Media Data
title_sort	measuring americans’ comfort with research uses of their social media data
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/e24a385610564384ba28b33080be740c
work_keys_str_mv	AT sarahgilbert measuringamericanscomfortwithresearchusesoftheirsocialmediadata AT jessicavitak measuringamericanscomfortwithresearchusesoftheirsocialmediadata AT katieshilton measuringamericanscomfortwithresearchusesoftheirsocialmediadata
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Measuring Americans’ Comfort With Research Uses of Their Social Media Data

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