Key words as Language Mechanism for Creating the Text Attractiveness in Internet Discourse (on Material of Russian Universities Sites)

The article is devoted to the problem of using key words in the modern Russian Internet discourse in the aspect of attracting the attention of potential audience - users of educational sites. The purpose of this study is to carry out a comprehensive analysis of key words as a language means of creat...

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Autor principal:	A. I. Pomazov
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2019
Materias:	category of attractiveness persuasivity content of educational sites russian language on the internet Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/e25784b5aa9e47a0b0d0d2a020257f1a
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spelling	oai:doaj.org-article:e25784b5aa9e47a0b0d0d2a020257f1a2021-12-02T07:58:07ZKey words as Language Mechanism for Creating the Text Attractiveness in Internet Discourse (on Material of Russian Universities Sites)2225-756X2227-129510.24224/2227-1295-2019-7-89-106https://doaj.org/article/e25784b5aa9e47a0b0d0d2a020257f1a2019-07-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/1245https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The article is devoted to the problem of using key words in the modern Russian Internet discourse in the aspect of attracting the attention of potential audience - users of educational sites. The purpose of this study is to carry out a comprehensive analysis of key words as a language means of creating attractiveness in media texts of Russian universities. The study is based on the method of statistical calculation of the occurrence of words and selection among the most frequent units of the text semantically related to the interests of the target audience of the text. The material for the study is media texts from the sites of Russian universities participating in the Program of increase of competitiveness of leading Russian universities among the world’s leading scientific and educational centers (5-100). It is shown that the set of linguistic means of expression of attractiveness category in Internet communication through the use of key words is very diverse and is constantly evolving and improving: verbs in imperative form; language units, comprising a positive evaluation ( high , best , most , international , leading , future , free , opportunity , etc.); means of dialogization and intimization of the statement (the words we , you , our , yours , etc.); onomastic attraction - playing with the names of universities. The practical significance of the study is that its results can be used to improve the work of educational institutions with the audience in the media environment.A. I. PomazovTsentr nauchnykh i obrazovatelnykh proektovarticlecategory of attractivenesspersuasivitycontent of educational sitesrussian language on the internetSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 7, Pp 89-106 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	category of attractiveness persuasivity content of educational sites russian language on the internet Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	category of attractiveness persuasivity content of educational sites russian language on the internet Slavic languages. Baltic languages. Albanian languages PG1-9665 A. I. Pomazov Key words as Language Mechanism for Creating the Text Attractiveness in Internet Discourse (on Material of Russian Universities Sites)
description	The article is devoted to the problem of using key words in the modern Russian Internet discourse in the aspect of attracting the attention of potential audience - users of educational sites. The purpose of this study is to carry out a comprehensive analysis of key words as a language means of creating attractiveness in media texts of Russian universities. The study is based on the method of statistical calculation of the occurrence of words and selection among the most frequent units of the text semantically related to the interests of the target audience of the text. The material for the study is media texts from the sites of Russian universities participating in the Program of increase of competitiveness of leading Russian universities among the world’s leading scientific and educational centers (5-100). It is shown that the set of linguistic means of expression of attractiveness category in Internet communication through the use of key words is very diverse and is constantly evolving and improving: verbs in imperative form; language units, comprising a positive evaluation ( high , best , most , international , leading , future , free , opportunity , etc.); means of dialogization and intimization of the statement (the words we , you , our , yours , etc.); onomastic attraction - playing with the names of universities. The practical significance of the study is that its results can be used to improve the work of educational institutions with the audience in the media environment.
format	article
author	A. I. Pomazov
author_facet	A. I. Pomazov
author_sort	A. I. Pomazov
title	Key words as Language Mechanism for Creating the Text Attractiveness in Internet Discourse (on Material of Russian Universities Sites)
title_short	Key words as Language Mechanism for Creating the Text Attractiveness in Internet Discourse (on Material of Russian Universities Sites)
title_full	Key words as Language Mechanism for Creating the Text Attractiveness in Internet Discourse (on Material of Russian Universities Sites)
title_fullStr	Key words as Language Mechanism for Creating the Text Attractiveness in Internet Discourse (on Material of Russian Universities Sites)
title_full_unstemmed	Key words as Language Mechanism for Creating the Text Attractiveness in Internet Discourse (on Material of Russian Universities Sites)
title_sort	key words as language mechanism for creating the text attractiveness in internet discourse (on material of russian universities sites)
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2019
url	https://doaj.org/article/e25784b5aa9e47a0b0d0d2a020257f1a
work_keys_str_mv	AT aipomazov keywordsaslanguagemechanismforcreatingthetextattractivenessininternetdiscourseonmaterialofrussianuniversitiessites
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Key words as Language Mechanism for Creating the Text Attractiveness in Internet Discourse (on Material of Russian Universities Sites)

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