The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C

Due to globalization and technological change, the current business environment in a developing country is competitive, which requires a firm’s engagement in CSR to remain competitive. Therefore, this study examined the linkage between different dimensions of CSR engagement (customer, employee, comm...

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Autores principales: Anteneh Mulugeta Eyasu, Demoz Arefayne
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/e27c40c4139546a18b91dcc6c76d9765
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spelling oai:doaj.org-article:e27c40c4139546a18b91dcc6c76d97652021-12-02T15:59:51ZThe effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C2331-197510.1080/23311975.2020.1830473https://doaj.org/article/e27c40c4139546a18b91dcc6c76d97652020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1830473https://doaj.org/toc/2331-1975Due to globalization and technological change, the current business environment in a developing country is competitive, which requires a firm’s engagement in CSR to remain competitive. Therefore, this study examined the linkage between different dimensions of CSR engagement (customer, employee, community & environmental) with the banking industry’s competitive advantage strategy and ranked the contribution of these stakeholders of CSR to their competitive advantage. The study used a cross-sectional data of 28 branches of Lion International bank of Ethiopia and analyzed using confirmatory factor analysis and structural equation model. The results showed that separate stakeholders of CSR implementation (customer, community, employee, and environment) had a positive influence on the bank’s attached elements of competitive advantage. Explicitly, the banks are more concerned about customer-based CSR and are considered the most vital factor for their competitive advantage. Conversely, banks gave the least emphasis on environment-related CSR. Hence, the bank managers should give more stress on environment-related CSR and integrating it with the firm’s business operation that might have a high impact on the firm’s competitive advantage, helping them to ensure sustainable development.Anteneh Mulugeta EyasuDemoz ArefayneTaylor & Francis Grouparticlebankcompetitive advantagecsrethiopiasemstakeholdersBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution DOAJ
collection DOAJ
language EN
topic bank
competitive advantage
csr
ethiopia
sem
stakeholders
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle bank
competitive advantage
csr
ethiopia
sem
stakeholders
Business
HF5001-6182
Management. Industrial management
HD28-70
Anteneh Mulugeta Eyasu
Demoz Arefayne
The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C
description Due to globalization and technological change, the current business environment in a developing country is competitive, which requires a firm’s engagement in CSR to remain competitive. Therefore, this study examined the linkage between different dimensions of CSR engagement (customer, employee, community & environmental) with the banking industry’s competitive advantage strategy and ranked the contribution of these stakeholders of CSR to their competitive advantage. The study used a cross-sectional data of 28 branches of Lion International bank of Ethiopia and analyzed using confirmatory factor analysis and structural equation model. The results showed that separate stakeholders of CSR implementation (customer, community, employee, and environment) had a positive influence on the bank’s attached elements of competitive advantage. Explicitly, the banks are more concerned about customer-based CSR and are considered the most vital factor for their competitive advantage. Conversely, banks gave the least emphasis on environment-related CSR. Hence, the bank managers should give more stress on environment-related CSR and integrating it with the firm’s business operation that might have a high impact on the firm’s competitive advantage, helping them to ensure sustainable development.
format article
author Anteneh Mulugeta Eyasu
Demoz Arefayne
author_facet Anteneh Mulugeta Eyasu
Demoz Arefayne
author_sort Anteneh Mulugeta Eyasu
title The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C
title_short The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C
title_full The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C
title_fullStr The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C
title_full_unstemmed The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C
title_sort effect of corporate social responsibility on banks’ competitive advantage: evidence from ethiopian lion international bank s.c
publisher Taylor & Francis Group
publishDate 2020
url https://doaj.org/article/e27c40c4139546a18b91dcc6c76d9765
work_keys_str_mv AT antenehmulugetaeyasu theeffectofcorporatesocialresponsibilityonbankscompetitiveadvantageevidencefromethiopianlioninternationalbanksc
AT demozarefayne theeffectofcorporatesocialresponsibilityonbankscompetitiveadvantageevidencefromethiopianlioninternationalbanksc
AT antenehmulugetaeyasu effectofcorporatesocialresponsibilityonbankscompetitiveadvantageevidencefromethiopianlioninternationalbanksc
AT demozarefayne effectofcorporatesocialresponsibilityonbankscompetitiveadvantageevidencefromethiopianlioninternationalbanksc
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