APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS

The main tools of innovative marketing in the educational activities of higher education have been considered. Features and possibilities of their application have been defined. New conditions of educational activity have been designated. The necessity of using the marketing methodology in education...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	R. V. Gavva, E. N. Lozhkomoeva, T. V. Nechaeva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	tools of innovative marketing features and specificity of application marketing in education improving quality of education schemes of interrelation and continuity evaluation parameters Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/e288110c1ca44a4dafc3d57404136cbd
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:e288110c1ca44a4dafc3d57404136cbd
record_format	dspace
spelling	oai:doaj.org-article:e288110c1ca44a4dafc3d57404136cbd2021-12-03T07:43:30ZAPPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS1816-42772686-841510.26425/1816-4277-2019-12-43-48https://doaj.org/article/e288110c1ca44a4dafc3d57404136cbd2020-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1925https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The main tools of innovative marketing in the educational activities of higher education have been considered. Features and possibilities of their application have been defined. New conditions of educational activity have been designated. The necessity of using the marketing methodology in educational activities due to the active development of the higher education market has been substantiated. It has been proposed to allocate a separate place to marketing in the quality management system of educational services. The principles of quality management system of educational process of higher educational institutions on the basis of use of technologies and tools of innovative marketing have been defined. The improved schemes of interrelation and succession of processes of training have been offered. A set of parameters and indicators to assess the effectiveness of innovative marketing tools has been recommended.R. V. GavvaE. N. LozhkomoevaT. V. NechaevaPublishing House of the State University of Managementarticletools of innovative marketingfeatures and specificity of applicationmarketing in educationimproving quality of educationschemes of interrelation and continuityevaluation parametersSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 1, Iss 12, Pp 43-48 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	tools of innovative marketing features and specificity of application marketing in education improving quality of education schemes of interrelation and continuity evaluation parameters Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	tools of innovative marketing features and specificity of application marketing in education improving quality of education schemes of interrelation and continuity evaluation parameters Sociology (General) HM401-1281 Economics as a science HB71-74 R. V. Gavva E. N. Lozhkomoeva T. V. Nechaeva APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
description	The main tools of innovative marketing in the educational activities of higher education have been considered. Features and possibilities of their application have been defined. New conditions of educational activity have been designated. The necessity of using the marketing methodology in educational activities due to the active development of the higher education market has been substantiated. It has been proposed to allocate a separate place to marketing in the quality management system of educational services. The principles of quality management system of educational process of higher educational institutions on the basis of use of technologies and tools of innovative marketing have been defined. The improved schemes of interrelation and succession of processes of training have been offered. A set of parameters and indicators to assess the effectiveness of innovative marketing tools has been recommended.
format	article
author	R. V. Gavva E. N. Lozhkomoeva T. V. Nechaeva
author_facet	R. V. Gavva E. N. Lozhkomoeva T. V. Nechaeva
author_sort	R. V. Gavva
title	APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
title_short	APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
title_full	APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
title_fullStr	APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
title_full_unstemmed	APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
title_sort	application of innovative marketing tools in educational activities of higher education institutions
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/e288110c1ca44a4dafc3d57404136cbd
work_keys_str_mv	AT rvgavva applicationofinnovativemarketingtoolsineducationalactivitiesofhighereducationinstitutions AT enlozhkomoeva applicationofinnovativemarketingtoolsineducationalactivitiesofhighereducationinstitutions AT tvnechaeva applicationofinnovativemarketingtoolsineducationalactivitiesofhighereducationinstitutions
_version_	1718373542674825216

APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS

Ejemplares similares