APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS

APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS

The main tools of innovative marketing in the educational activities of higher education have been considered. Features and possibilities of their application have been defined. New conditions of educational activity have been designated. The necessity of using the marketing methodology in education...

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Autores principales: R. V. Gavva, E. N. Lozhkomoeva, T. V. Nechaeva
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
Materias:
tools of innovative marketing
features and specificity of application
marketing in education
improving quality of education
schemes of interrelation and continuity
evaluation parameters
Sociology (General)
HM401-1281
Economics as a science
HB71-74
Acceso en línea:https://doaj.org/article/e288110c1ca44a4dafc3d57404136cbd
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