APPLICATION OF INNOVATIVE MARKETING TOOLS IN EDUCATIONAL ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS
The main tools of innovative marketing in the educational activities of higher education have been considered. Features and possibilities of their application have been defined. New conditions of educational activity have been designated. The necessity of using the marketing methodology in education...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2020
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e288110c1ca44a4dafc3d57404136cbd |
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