HUMOR AND CELEBRITY USAGE IN COMMERCIALS OF BANKS
The usage of humor and celebrities in advertising is effective but also carries certain risks. When humor and celebrities are not used properly, brand image can be tarnished and negative consumer attitudes might arise. When high-involvement services like banks are in question, the usage of humor bec...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e298d392def24e4ab67f2a1a4b892ba1 |
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