Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives

Nowadays the role of ICT in business management is a subject of growing interest to both academics and professionals. Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the firm’s competitiveness in the agricultural sector. However,...

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Autores principales:	Eduard Cristóbal Fransi, Yolanda Montegut Salla, Natalia Daries Ramon
Formato:	article
Lenguaje:	EN ES
Publicado:	AECOOP Escuela de Estudios Cooperativos 2017
Materias:	clave: cooperativas comercio electrónico sector oleícola análisis contenido web modelo eMICA Web 2.0. Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/e2da576b094f45a0980c238165e24a9a
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spelling	oai:doaj.org-article:e2da576b094f45a0980c238165e24a9a2021-11-12T13:14:36ZCooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives1135-66181885-803110.5209/REVE.54926https://doaj.org/article/e2da576b094f45a0980c238165e24a9a2017-03-01T00:00:00Zhttp://revistas.ucm.es/index.php/REVE/article/view/54926https://doaj.org/toc/1135-6618https://doaj.org/toc/1885-8031Nowadays the role of ICT in business management is a subject of growing interest to both academics and professionals. Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the firm’s competitiveness in the agricultural sector. However, evidence has been found that reveal the difficulties for the entry of these technologies in agribusinesses and their application for effective e-commerce. According to the above, this research seeks to know whether the Web sites of the olive cooperatives facilitate effective communication with their target audiences and are tailored to electronic commerce. In order to do this, it is proposed first of all, a model for the analysis of Web pages oil cooperatives, based on the content analysis technique, considering the dimensions of Information, Communication, e-Commerce and Additional Functions. Secondly the eMICA methodology (Extended Model of Internet Commerce Adoption) applies, to identify opportunities arising from the use of Web 2.0 tools and improve the deficiencies detected for a more competitive management. From the results we can draw that much it remains margin for improvement in the adoption of electronic commerce by Catalan cooperatives in the olive sector. The fact that only 5.8% of websites have reached the stage 3 in the eMica model indicates the low level of functional maturity reached by cooperatives in the development of their Web sites. The results of analysis of web content corroborate these statements.Eduard Cristóbal FransiYolanda Montegut SallaNatalia Daries RamonAECOOP Escuela de Estudios Cooperativosarticleclave: cooperativascomercio electrónicosector oleícolaanálisis contenido webmodelo eMICAWeb 2.0.Economics as a scienceHB71-74ENESRevista de Estudios Cooperativos, Vol 124, Iss 0, Pp 47-73 (2017)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	clave: cooperativas comercio electrónico sector oleícola análisis contenido web modelo eMICA Web 2.0. Economics as a science HB71-74
spellingShingle	clave: cooperativas comercio electrónico sector oleícola análisis contenido web modelo eMICA Web 2.0. Economics as a science HB71-74 Eduard Cristóbal Fransi Yolanda Montegut Salla Natalia Daries Ramon Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives
description	Nowadays the role of ICT in business management is a subject of growing interest to both academics and professionals. Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the firm’s competitiveness in the agricultural sector. However, evidence has been found that reveal the difficulties for the entry of these technologies in agribusinesses and their application for effective e-commerce. According to the above, this research seeks to know whether the Web sites of the olive cooperatives facilitate effective communication with their target audiences and are tailored to electronic commerce. In order to do this, it is proposed first of all, a model for the analysis of Web pages oil cooperatives, based on the content analysis technique, considering the dimensions of Information, Communication, e-Commerce and Additional Functions. Secondly the eMICA methodology (Extended Model of Internet Commerce Adoption) applies, to identify opportunities arising from the use of Web 2.0 tools and improve the deficiencies detected for a more competitive management. From the results we can draw that much it remains margin for improvement in the adoption of electronic commerce by Catalan cooperatives in the olive sector. The fact that only 5.8% of websites have reached the stage 3 in the eMica model indicates the low level of functional maturity reached by cooperatives in the development of their Web sites. The results of analysis of web content corroborate these statements.
format	article
author	Eduard Cristóbal Fransi Yolanda Montegut Salla Natalia Daries Ramon
author_facet	Eduard Cristóbal Fransi Yolanda Montegut Salla Natalia Daries Ramon
author_sort	Eduard Cristóbal Fransi
title	Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives
title_short	Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives
title_full	Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives
title_fullStr	Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives
title_full_unstemmed	Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives
title_sort	cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives
publisher	AECOOP Escuela de Estudios Cooperativos
publishDate	2017
url	https://doaj.org/article/e2da576b094f45a0980c238165e24a9a
work_keys_str_mv	AT eduardcristobalfransi cooperativism20internetpresenceandecommercedevelopmentintheolivecatalancooperatives AT yolandamontegutsalla cooperativism20internetpresenceandecommercedevelopmentintheolivecatalancooperatives AT nataliadariesramon cooperativism20internetpresenceandecommercedevelopmentintheolivecatalancooperatives
_version_	1718430530076147712

Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives

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