PENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA

This research aims to analyze the effect of internet banking quality service and brand equity to customer satisfaction in Bank Syariah Mandiri KCP Medan Aksara. Sample were 40 persons and the method used is accidental sampling. The data wa...

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Autor principal:	Tetty Yuliaty
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2017
Materias:	manajemen Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/e2eb67cdbed6419282bc4c35de93d6ef
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spelling	oai:doaj.org-article:e2eb67cdbed6419282bc4c35de93d6ef2021-11-05T05:03:35ZPENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA1693-76192580-417010.30596/jimb.v14i2.176https://doaj.org/article/e2eb67cdbed6419282bc4c35de93d6ef2017-12-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/176https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>This research aims to analyze</em><em> the effect of internet banking quality service and brand equity to customer satisfaction in Bank Syariah Mandiri KCP Medan Aksara</em><em>. Sample were 40 persons and the method used is accidental sampling. The data was collected by distributing questionnaires to the respondents. The analysis used is multiple linear regression, where Y is customer satisfaction variable, X<sub>1</sub> is the quality service of Internet Banking and X<sub>2</sub> is Brand equity. Hypothesis testing by t-test showed that brand equity variable influence of positive and significant effect on customer satisfaction. While the quality service of internet banking variable influence of positive on customer satisfaction but not significant. Adjusted R<sup>2</sup> of 0,186 indicates that 18,6% customer satisfaction can be explained by quality service of internet banking variable and brand equity. While the rest 81,40 % can be explained by other variables outside of five variables independent (X<sub>1</sub>) used in this research</em></p>Tetty YuliatyUniversitas Muhammadiyah Sumatera UtaraarticlemanajemenManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 14, Iss 2 (2017)
institution	DOAJ
collection	DOAJ
language	ID
topic	manajemen Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	manajemen Management. Industrial management HD28-70 Business HF5001-6182 Tetty Yuliaty PENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA
description	<p><em>This research aims to analyze</em><em> the effect of internet banking quality service and brand equity to customer satisfaction in Bank Syariah Mandiri KCP Medan Aksara</em><em>. Sample were 40 persons and the method used is accidental sampling. The data was collected by distributing questionnaires to the respondents. The analysis used is multiple linear regression, where Y is customer satisfaction variable, X<sub>1</sub> is the quality service of Internet Banking and X<sub>2</sub> is Brand equity. Hypothesis testing by t-test showed that brand equity variable influence of positive and significant effect on customer satisfaction. While the quality service of internet banking variable influence of positive on customer satisfaction but not significant. Adjusted R<sup>2</sup> of 0,186 indicates that 18,6% customer satisfaction can be explained by quality service of internet banking variable and brand equity. While the rest 81,40 % can be explained by other variables outside of five variables independent (X<sub>1</sub>) used in this research</em></p>
format	article
author	Tetty Yuliaty
author_facet	Tetty Yuliaty
author_sort	Tetty Yuliaty
title	PENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA
title_short	PENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA
title_full	PENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA
title_fullStr	PENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA
title_full_unstemmed	PENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA
title_sort	pengaruh kualitas layanan internet banking dan brand equity terhadap kepuasan nasabah pada pt. bank syariah mandiri kcp medan aksara
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2017
url	https://doaj.org/article/e2eb67cdbed6419282bc4c35de93d6ef
work_keys_str_mv	AT tettyyuliaty pengaruhkualitaslayananinternetbankingdanbrandequityterhadapkepuasannasabahpadaptbanksyariahmandirikcpmedanaksara
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PENGARUH KUALITAS LAYANAN INTERNET BANKING DAN BRAND EQUITY TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH MANDIRI KCP MEDAN AKSARA

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