The Image of a Hero in Western and Russian Social Advertising
The article is devoted to a comparative study of the image of a hero / superhero in Russian and Western social advertising. The relevance of the study is determined by the contrast of globalization processes, on the one hand, and the desire to preserve nationally oriented values, on the other. The n...
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| Main Authors: | , , |
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| Format: | article |
| Language: | RU |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/e3053143787c4b9d9daa9bb8ab3a8385 |
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