CONSUMER EMPOWERMENT: A SOURCE OF CO-CREATION OF VALUE
The objective of this article is to clarify, through a literature review, another trend practiced by many companies through which they produce their products and services. It is mainly the delegation of power to consumers to participate in the creation of business offers according to their expectati...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN FR |
| Publié: |
Université Mohammed V de Rabat
2020
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| Sujets: | |
| Accès en ligne: | https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22081 https://doaj.org/article/e32fed2bb8e6452ea95f9ec53d2a458b |
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