Global Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions

Seafood supply chains are complex, not least in the diverse origins of capture fisheries and through aquaculture production being increasingly shared across nations. The business-to-business (B2B) seafood trade is supported by seafood shows that facilitate networking and act as fora for signaling of...

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Autores principales:	Wesley Malcorps, Richard W. Newton, Silvia Maiolo, Mahmoud Eltholth, Changbo Zhu, Wenbo Zhang, Saihong Li, Michael Tlusty, David C. Little
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	seafood trade messaging marketing certification sustainability Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/e358ac18ce574222af3cf1f8d4d81738
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spelling	oai:doaj.org-article:e358ac18ce574222af3cf1f8d4d817382021-11-11T19:26:44ZGlobal Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions10.3390/su1321117202071-1050https://doaj.org/article/e358ac18ce574222af3cf1f8d4d817382021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11720https://doaj.org/toc/2071-1050Seafood supply chains are complex, not least in the diverse origins of capture fisheries and through aquaculture production being increasingly shared across nations. The business-to-business (B2B) seafood trade is supported by seafood shows that facilitate networking and act as fora for signaling of perceptions and values. In the Global North, sustainability related certifications and messaging have emerged as an important driver to channel the demands of consumers, institutions, and lead firms. This study investigates which logos, certifications, and claims were presented at the exhibitor booths within five seafood trade shows in China, Europe, and USA. The results indicate a difference in the way seafood is advertised. Messaging at the Chinese shows had less of an emphasis on sustainability compared to that in Europe and the USA, but placed a greater emphasis on food safety and quality than on environmental concerns. These findings suggest cultural differences in the way seafood production and consumption is communicated through B2B messaging. Traders often act as choice editors for final consumers. Therefore, it is essential to convey production processes and sustainability issues between traders and the market. An understanding of culture, messaging strategies, and interpretation could support better communication of product characteristics such as sustainability between producers, traders, and consumers.Wesley MalcorpsRichard W. NewtonSilvia MaioloMahmoud EltholthChangbo ZhuWenbo ZhangSaihong LiMichael TlustyDavid C. LittleMDPI AGarticleseafood trademessagingmarketingcertificationsustainabilityEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11720, p 11720 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	seafood trade messaging marketing certification sustainability Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	seafood trade messaging marketing certification sustainability Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Wesley Malcorps Richard W. Newton Silvia Maiolo Mahmoud Eltholth Changbo Zhu Wenbo Zhang Saihong Li Michael Tlusty David C. Little Global Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions
description	Seafood supply chains are complex, not least in the diverse origins of capture fisheries and through aquaculture production being increasingly shared across nations. The business-to-business (B2B) seafood trade is supported by seafood shows that facilitate networking and act as fora for signaling of perceptions and values. In the Global North, sustainability related certifications and messaging have emerged as an important driver to channel the demands of consumers, institutions, and lead firms. This study investigates which logos, certifications, and claims were presented at the exhibitor booths within five seafood trade shows in China, Europe, and USA. The results indicate a difference in the way seafood is advertised. Messaging at the Chinese shows had less of an emphasis on sustainability compared to that in Europe and the USA, but placed a greater emphasis on food safety and quality than on environmental concerns. These findings suggest cultural differences in the way seafood production and consumption is communicated through B2B messaging. Traders often act as choice editors for final consumers. Therefore, it is essential to convey production processes and sustainability issues between traders and the market. An understanding of culture, messaging strategies, and interpretation could support better communication of product characteristics such as sustainability between producers, traders, and consumers.
format	article
author	Wesley Malcorps Richard W. Newton Silvia Maiolo Mahmoud Eltholth Changbo Zhu Wenbo Zhang Saihong Li Michael Tlusty David C. Little
author_facet	Wesley Malcorps Richard W. Newton Silvia Maiolo Mahmoud Eltholth Changbo Zhu Wenbo Zhang Saihong Li Michael Tlusty David C. Little
author_sort	Wesley Malcorps
title	Global Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions
title_short	Global Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions
title_full	Global Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions
title_fullStr	Global Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions
title_full_unstemmed	Global Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions
title_sort	global seafood trade: insights in sustainability messaging and claims of the major producing and consuming regions
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/e358ac18ce574222af3cf1f8d4d81738
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Global Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions

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