Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts

The experiences of past hosts to mega sporting events like the Olympics, or FIFA World Cup games show that there are numerous ways in which countries can be both empowered or disempowered through their pursuit of soft power. Through a selective literature review, this paper uses the relevant soft p...

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Autores principales:	Mehran Haghirian, Paulino Robles-Gil
Formato:	article
Lenguaje:	AR EN
Publicado:	Qatar University Press 2021
Materias:	Soft Power Mega-Sporting Events World Cup Olympic Games Qatar Sports Diplomacy Social Sciences H General Works A
Acceso en línea:	https://doaj.org/article/e3873d5204a348638f443b72f1b98b3e
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spelling	oai:doaj.org-article:e3873d5204a348638f443b72f1b98b3e2021-12-03T11:37:57ZSoft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts10.29117/tis.2021.00742664-78692664-7877https://doaj.org/article/e3873d5204a348638f443b72f1b98b3e2021-12-01T00:00:00Zhttps://journals.qu.edu.qa/index.php/tajseer/article/view/2106https://doaj.org/toc/2664-7869https://doaj.org/toc/2664-7877 The experiences of past hosts to mega sporting events like the Olympics, or FIFA World Cup games show that there are numerous ways in which countries can be both empowered or disempowered through their pursuit of soft power. Through a selective literature review, this paper uses the relevant soft power experiences of six countries who have hosted either the World Cup or Olympic Games from 2008. The cases include China (Beijing 2008 Olympics), South Africa (2010 World Cup), United Kingdom (London 2012 Olympics), Brazil (2014 World Cup and Rio de Janeiro 2016 Olympics), Russia (Sochi 2014 Winter Olympics, and 2018 World Cup), and Japan (Tokyo 2020 Olympics). The paper then considers Qatar’s 2022 World Cup with an angle on applying and adapting the experiences of past hosts to understand the soft empowerment or disempowerment that Qatar will likely face as a result of hosting the games. The numerous international concerns over the situation with migrant workers in Qatar, and the Islamic and cultural norms that are alien to Western audiences, will continue to challenge Qatar’s image management and branding measures. Nevertheless, the commitment to holding the most eco-friendly event, continuous presence on international soccer fields through sponsorships, ownerships, and winning championships, in addition to actively seeking to enhance and alleviate the status of the country on the global stage will help Doha in its soft empowerment endeavors in the period before and during the event. Its pledge and dedication to keeping a long-lasting legacy after December 2022 will also help the State in the post-event phase of soft empowerment. Mehran Haghirian Paulino Robles-GilQatar University PressarticleSoft PowerMega-Sporting EventsWorld CupOlympic GamesQatarSports DiplomacySocial SciencesHGeneral WorksAARENتجسير, Vol 3, Iss 2 (2021)
institution	DOAJ
collection	DOAJ
language	AR EN
topic	Soft Power Mega-Sporting Events World Cup Olympic Games Qatar Sports Diplomacy Social Sciences H General Works A
spellingShingle	Soft Power Mega-Sporting Events World Cup Olympic Games Qatar Sports Diplomacy Social Sciences H General Works A Mehran Haghirian Paulino Robles-Gil Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts
description	The experiences of past hosts to mega sporting events like the Olympics, or FIFA World Cup games show that there are numerous ways in which countries can be both empowered or disempowered through their pursuit of soft power. Through a selective literature review, this paper uses the relevant soft power experiences of six countries who have hosted either the World Cup or Olympic Games from 2008. The cases include China (Beijing 2008 Olympics), South Africa (2010 World Cup), United Kingdom (London 2012 Olympics), Brazil (2014 World Cup and Rio de Janeiro 2016 Olympics), Russia (Sochi 2014 Winter Olympics, and 2018 World Cup), and Japan (Tokyo 2020 Olympics). The paper then considers Qatar’s 2022 World Cup with an angle on applying and adapting the experiences of past hosts to understand the soft empowerment or disempowerment that Qatar will likely face as a result of hosting the games. The numerous international concerns over the situation with migrant workers in Qatar, and the Islamic and cultural norms that are alien to Western audiences, will continue to challenge Qatar’s image management and branding measures. Nevertheless, the commitment to holding the most eco-friendly event, continuous presence on international soccer fields through sponsorships, ownerships, and winning championships, in addition to actively seeking to enhance and alleviate the status of the country on the global stage will help Doha in its soft empowerment endeavors in the period before and during the event. Its pledge and dedication to keeping a long-lasting legacy after December 2022 will also help the State in the post-event phase of soft empowerment.
format	article
author	Mehran Haghirian Paulino Robles-Gil
author_facet	Mehran Haghirian Paulino Robles-Gil
author_sort	Mehran Haghirian
title	Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts
title_short	Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts
title_full	Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts
title_fullStr	Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts
title_full_unstemmed	Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts
title_sort	soft power and the 2022 world cup in qatar: learning from experiences of past mega-sporting event hosts
publisher	Qatar University Press
publishDate	2021
url	https://doaj.org/article/e3873d5204a348638f443b72f1b98b3e
work_keys_str_mv	AT mehranhaghirian softpowerandthe2022worldcupinqatarlearningfromexperiencesofpastmegasportingeventhosts AT paulinoroblesgil softpowerandthe2022worldcupinqatarlearningfromexperiencesofpastmegasportingeventhosts
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Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts

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