AÇÕES DE MARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA REGIÃO DO GRANDE ABC
The Educational Marketing is an important activity that has been used as a differential factor services by higher education institutions (HEIs) from Brazil. This research identified and analyzed the current actions and marketing practices of 33 institutions working in the Greater ABC...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | ES PT |
| Publicado: |
Universidade Federal de Santa Catarina
2017
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e393651eee6d4a72bbb2cc70a175121e |
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