Analysis of the impact of sports sponsorship by Banco Panamericano: an event study
This work provides evidence of the impact of decisions by companies to invest in publicity on soccer jerseys and the reflection of such investments on their stock price, based on the efficient market hypothesis (Fama, 1970). Employing the event study method, we carried out an exploratory study of th...
Enregistré dans:
Auteurs principaux: | Márcio Mellaci, Leandro Augusto Petrokas, Rubens Famá |
---|---|
Format: | article |
Langue: | EN PT |
Publié: |
FUCAPE Business School
2012
|
Sujets: | |
Accès en ligne: | https://doaj.org/article/e3adcad32b4f46dda3864b7ada1d858f |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
- International journal of sports marketing & sponsorship
-
The role of sports sponsorship in negative new stories about a brand: Approach the halo effect
par: Ge-Qi Cui, et autres
Publié: (2019) -
El contrato de patrocinio deportivo /
par: Echeverry Velásquez, Sandra Liliana
Publié: (2015) -
La fiscalidad del patrocinio deportivo /
par: Carretero Lestón, José Luis
Publié: (2015) -
The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement
par: Natalie Bragança Düsenberg, et autres
Publié: (2016)