Analysis of the impact of sports sponsorship by Banco Panamericano: an event study

This work provides evidence of the impact of decisions by companies to invest in publicity on soccer jerseys and the reflection of such investments on their stock price, based on the efficient market hypothesis (Fama, 1970). Employing the event study method, we carried out an exploratory study of th...

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Autores principales: Márcio Mellaci, Leandro Augusto Petrokas, Rubens Famá
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2012
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Acceso en línea:https://doaj.org/article/e3adcad32b4f46dda3864b7ada1d858f
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